Kiehl's vs Minimalist
Kiehl's and Minimalist are distinct skincare lines offering thoughtful solutions for varied complexions. The American brand is cherished for its moisturizers, serums, toners, and eye products anchored by glycerin and squalane, while the Indian brand covers sunscreens, moisturizers, and cleansers. The former suits skin with dark spots and mature skin best, whereas the latter fits combination skin and acne-prone skin best. Ultimately, they differ in their foundational ingredients, regional origins, and targeted skin concerns.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.
m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com
This page compares some of the most popular Kiehl's and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Minimalist products
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Ultra Facial Cream
£15.75
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Creamy Eye Treatment with Avocado
£30.00
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Clearly Corrective™ Dark Spot Solution
£42.75
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Rare Earth Deep Pore Cleansing Masque
£25.88
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Retinol Skin-Renewing Daily Micro-Dose Serum
£41.25
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Midnight Recovery Concentrate
£52.50
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Better Screen UV Serum
£31.50
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Super Multi-Corrective Cream
£53.25
People Say
Lightweight and Non-Greasy Texture Often MentionedMostly Mentioned
- “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
- “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
- “feels like nothing — Kiehl's Better Screen UV Serum”
Hydration and Moisture Often MentionedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “very moisturizing — Minimalist SPF 50 Sunscreen”
- “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
Oil Control Rarely NotedMostly Mentioned
- “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
- “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- “keeps my T-zone matte — Kiehl's Ultra Facial Oil-Free Gel Cream”
Consistency and Scent Notes Sometimes NotedOften Mentioned
- “zero smell — Minimalist Vitamin B5 10% Moisturizer”
- “great for sensitive skin — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- “calming lavender smell — Kiehl's Midnight Recovery Concentrate”
Gentle on Skin Often MentionedOften Mentioned
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “fragrance-free — Kiehl's Ultra Facial Cream”
- “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
Skin Barrier and Texture Improvement Often MentionedNot noted
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
Greasy or Oily Finish Sometimes NotedMostly Mentioned
- “oil slick in summer — Kiehl's Ultra Facial Cream”
- “too radiant for oily skin — Kiehl's Better Screen UV Serum”
- “didn't absorb well — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “makes face very oily — Minimalist SPF 50 Sunscreen”
Texture and Drying Issues Not notedMostly Mentioned
- “consistency is like water — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
High Price and Poor Value Mostly MentionedNot noted
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Unpleasant Scent and Chemical Smell Rarely NotedOften Mentioned
- “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “faint lab smell — Kiehl's Better Screen UV Serum”
- “smells like hot dog water — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
Packaging and Application Issues Sometimes NotedSometimes Noted
- “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
- “hard to spread — Kiehl's Creamy Eye Treatment with Avocado”
- “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
Kiehl's vs Minimalist routines for dry skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
£24.75
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Hydrating Toner
Ultra Facial Toner
Morning
£18.75
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
£57.00
-
SPF
Better Screen UV Serum
Morning
£31.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
£32.95
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
£55.25
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Salicylic Acid + LHA 2% Face Cleanser
Morning · Evening · Once a week
£22.77
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
-
Moisturizer
Vitamin B5 10% Moisturizer
Morning · Evening · Once a week
£8.08
-
SPF
SPF 50 Sunscreen
Morning
£7.34
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy Kiehl's routine · £181.95 · 82% fit
Buy Minimalist routine · £80.26 · 77% fitSee multi-brand routine · 99% fit
Kiehl's vs Minimalist routines for oily skin
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Cleanser
Salicylic Acid + LHA 2% Face Cleanser
Morning · Evening · Once a week
£22.77
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Vitamin B5 10% Moisturizer
Morning · Evening · Once a week
£8.08
-
SPF
SPF 50 Sunscreen
Morning
£7.34
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
£24.75
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
£18.75
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
£58.50
-
SPF
Better Screen UV Serum
Morning
£31.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
£32.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
£42.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
£25.88
Buy Minimalist routine · £179.16 · 91% fit
Buy Kiehl's routine · £283.08 · 83% fitSee multi-brand routine · 97% fit
Kiehl's vs Minimalist routines for combination skin
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Cleanser
Salicylic Acid + LHA 2% Face Cleanser
Morning · Evening · Once a week
£22.77
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Vitamin B5 10% Moisturizer
Morning · Evening · Once a week
£8.08
-
SPF
SPF 50 Sunscreen
Morning
£7.34
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
£24.75
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
£18.75
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
£58.50
-
SPF
Better Screen UV Serum
Morning
£31.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
£32.95
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
£42.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
£25.88
Buy Minimalist routine · £161.47 · 92% fit
Buy Kiehl's routine · £285.07 · 84% fitSee multi-brand routine · 96% fit
Questions and answers
Kiehl's or Minimalist: which is better?
Both brands offer strong options, but Minimalist achieves superior routine fit for oily, acne-prone, and combination skin on this page, while Kiehl's is well suited for mature skin and dark spots. Reviewers note that the products on this page by Minimalist deliver lighter textures and better oil control, whereas Kiehl's provides a wider product variety with a higher price point.
What is the difference between Kiehl's and Minimalist?
Kiehl's offers a broad selection of specialty serums, cleansers, and masks that fit best for skin with dark spots, mature skin, and combination skin, whereas Minimalist focuses on targeted essentials with fragrance-free formulas that achieve superior routine fit levels for oily and acne-prone skin.
Kiehl's or Minimalist for dry skin?
For dry skin, Kiehl's and Minimalist both offer a high routine fit on the products on this page. Kiehl's features a broader range with specialized options like the Hydro-Plumping Serum Concentrate, which achieves a superior fit level for dry skin.
Kiehl's or Minimalist: which moisturizer is better?
Minimalist does better than Kiehl's for oil control and lightweight texture, while Kiehl's and Minimalist perform equally well for hydration and moisture. Lovi gives a High fit to the products on this page from both brands for dry skin.
Which is more affordable, Kiehl's or Minimalist?
Minimalist offers better value, while reviewers often note Kiehl's has a high price point.
Which brand uses fragrance in its products, Kiehl's or Minimalist?
Kiehl's uses fragrance in some of the products on this page, whereas Minimalist lists no fragrance in every product on this page.
When was Minimalist founded compared to Kiehl's?
Kiehl's was founded earlier in 1851 in the United States, while Minimalist was founded much later in 2020 in India.
Which brand performs better for oil control according to reviewers?
Minimalist performs better for oil control according to reviewers.
Kiehl's or Minimalist for oily skin?
For oily skin, Minimalist has a superior routine fit compared to Kiehl's high fit on the products on this page. Reviewers note that Minimalist does better for oil control and lightweight texture.
Kiehl's or Minimalist: which sunscreen is better?
Minimalist SPF 50 Sunscreen achieves a High Lovi fit for all skin types on this page, while Kiehl's Better Screen UV Serum reaches High fit for most but only Average fit for oily, dry, oily acne-prone, and dry sensitive skin types.
Kiehl's or Minimalist for sensitive skin?
Both Kiehl's and Minimalist are a High fit for sensitive skin. Reviewers note that both brands are gentle on skin, though Kiehl's offers a wider range of fragrance-free products on this page.
Kiehl's or Minimalist for acne-prone skin?
Minimalist fits acne-prone skin better with a Superior routine level, whereas Kiehl's routine fit is High. The products on this page for Minimalist provide strong oil control and target blemishes effectively.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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