Kiehl's vs Minimalist
Kiehl's and Minimalist are two distinct skincare lines representing heritage formulation and science-backed simplicity, respectively. Kiehl's offers a thoughtful array of moisturizers, serums, toners, and eye products featuring glycerin and squalane, while the Indian brand provides sunscreens, moisturizers, and cleansers. The American brand suits dry skin and skin with dark spots best, whereas its newer counterpart fits acne-prone skin and oily skin best. Ultimately, the former relies on moisture-retaining and brightening properties to restore the epidermal barrier, while both brands differ fundamentally in their ingredient philosophies and geographical origins.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.
m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com
This page compares some of the most popular Kiehl's and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Minimalist products
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Ultra Facial Cream
SAR 120.00
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Creamy Eye Treatment with Avocado
SAR 130.50
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Clearly Corrective™ Dark Spot Solution
SAR 349.81
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Rare Earth Deep Pore Cleansing Masque
SAR 322.96
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Retinol Skin-Renewing Daily Micro-Dose Serum
SAR 361.00
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Midnight Recovery Concentrate
SAR 786.00
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Better Screen UV Serum
SAR 219.15
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Super Multi-Corrective Cream
SAR 449.90
People Say
Lightweight and Non-Greasy Texture Often MentionedMostly Mentioned
- “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
- “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
- “feels like nothing — Kiehl's Better Screen UV Serum”
Hydration and Moisture Often MentionedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “very moisturizing — Minimalist SPF 50 Sunscreen”
- “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
Oil Control Rarely NotedMostly Mentioned
- “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- “perfect moisturizer for oily skin — Minimalist Vitamin B5 10% Moisturizer”
- “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- “keeps my T-zone matte — Kiehl's Ultra Facial Oil-Free Gel Cream”
Consistency and Scent Notes Sometimes NotedOften Mentioned
- “zero smell — Minimalist Vitamin B5 10% Moisturizer”
- “great for sensitive skin — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
- “calming lavender smell — Kiehl's Midnight Recovery Concentrate”
Gentle on Skin Often MentionedOften Mentioned
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “fragrance-free — Kiehl's Ultra Facial Cream”
- “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
Skin Barrier and Texture Improvement Often MentionedNot noted
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
Greasy or Oily Finish Sometimes NotedMostly Mentioned
- “oil slick in summer — Kiehl's Ultra Facial Cream”
- “too radiant for oily skin — Kiehl's Better Screen UV Serum”
- “didn't absorb well — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “makes face very oily — Minimalist SPF 50 Sunscreen”
Texture and Drying Issues Not notedMostly Mentioned
- “consistency is like water — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
High Price and Poor Value Mostly MentionedNot noted
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Unpleasant Scent and Chemical Smell Rarely NotedOften Mentioned
- “smells clinical — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “faint lab smell — Kiehl's Better Screen UV Serum”
- “smells like hot dog water — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
Packaging and Application Issues Sometimes NotedSometimes Noted
- “dipping fingers is unsanitary — Kiehl's Ultra Facial Cream”
- “hard to spread — Kiehl's Creamy Eye Treatment with Avocado”
- “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
Kiehl's vs Minimalist routines for dry skin
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
SAR 241.34
-
Hydrating Toner
Ultra Facial Toner
Morning
SAR 275.00
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
SAR 460.35
-
SPF
Better Screen UV Serum
Morning
SAR 219.15
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
SAR 365.61
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
SAR 310.86
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
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Cleanser
Salicylic Acid + LHA 2% Face Cleanser
Morning · Evening · Once a week
SAR 127.09
-
Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
SAR 48.00
-
SPF
SPF 50 Sunscreen
Morning
SAR 63.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy Kiehl's routine · SAR 2,309.98 · 84% fit
Buy Minimalist routine · SAR 740.96 · 83% fitSee multi-brand routine · 96% fit
Kiehl's vs Minimalist routines for oily skin
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Cleanser
Salicylic Acid + LHA 2% Face Cleanser
Morning · Evening · Once a week
SAR 127.09
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
SAR 39.70
-
SPF
SPF 50 Sunscreen
Morning
SAR 63.09
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
SAR 241.34
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
SAR 275.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
SAR 153.00
-
SPF
Ultra Facial Cream
Morning
SAR 120.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
SAR 365.61
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
SAR 349.81
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
SAR 322.96
Buy Minimalist routine · SAR 1,201.67 · 94% fit
Buy Kiehl's routine · SAR 2,172.23 · 80% fitSee multi-brand routine · 97% fit
Kiehl's vs Minimalist routines for combination skin
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Cleanser
Salicylic Acid + LHA 2% Face Cleanser
Morning · Evening · Once a week
SAR 127.09
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
SAR 39.70
-
SPF
SPF 50 Sunscreen
Morning
SAR 63.09
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
SAR 241.34
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
SAR 275.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
SAR 153.00
-
SPF
Better Screen UV Serum
Morning
SAR 219.15
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
SAR 365.61
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
SAR 349.81
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
SAR 322.96
Buy Minimalist routine · SAR 1,033.81 · 93% fit
Buy Kiehl's routine · SAR 2,149.18 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
Kiehl's or Minimalist: which is better?
Both brands perform well, but Minimalist is superior for oily and acne-prone skin while Kiehl's excels in skin barrier and texture improvement. Reviewers often mention high prices and breakouts for Kiehl's, whereas Minimalist offers fragrance-free products on this page.
What is the difference between Kiehl's and Minimalist?
Kiehl's and Minimalist differ mainly in their product variety and performance across specific skin types. Lovi shows that Kiehl's offers a much larger range with a strong focus on skin barrier and texture improvement, whereas Minimalist achieves a Superior routine fit for oily, combination, acne-prone, and oily acne-prone skin.
Kiehl's or Minimalist for dry skin?
Both Kiehl's and Minimalist achieve a High routine fit for dry skin. Reviewers find that both brands offer equal levels of hydration and moisture.
Kiehl's or Minimalist: which moisturizer is better?
Both Kiehl's and Minimalist offer moisturizers with a High routine fit for dry skin, though Kiehl's features a broader range including options like Hydro-Plumping Serum Concentrate. Reviewers note that the products on this page from Minimalist deliver a lightweight and non-greasy texture, while Kiehl's provides deep hydration.
Which is more affordable, Kiehl's or Minimalist?
Minimalist offers a lower price point, while reviewers often note a high price point for Kiehl's.
Which brand offers better oil control, Kiehl's or Minimalist?
Minimalist offers better oil control than Kiehl's. Review themes rate Minimalist as doing better for oil control, and Lovi rates Minimalist as Superior for oily skin while Kiehl's is rated High.
How do the founding years and corporate ownership of Kiehl's and Minimalist compare?
Kiehl's was founded in the United States in 1851 and has been owned by L'Oréal S.A. since 2000, whereas Minimalist was founded in India in 2020 and is owned by Unilever PLC as of 2025.
Which brand has more fragrance-free products, Kiehl's or Minimalist?
Kiehl's has more fragrance-free products on this page than Minimalist, with 26 out of 28 products listing no fragrance compared to all 3 products for Minimalist.
Kiehl's or Minimalist for oily skin?
Minimalist is the better choice for oily skin, as Lovi rates its routine as Superior compared to Kiehl's High.
Kiehl's or Minimalist: which sunscreen is better?
Both Kiehl's Better Screen UV Serum and Minimalist SPF 50 Sunscreen offer high fit levels for the products on this page, but they cater to different preferences. Kiehl's sunscreen provides a high fit for skin with dark spots, combination skin, sensitive skin, and acne-prone skin, while Minimalist SPF 50 Sunscreen achieves a high fit across all skin types.
Kiehl's or Minimalist for sensitive skin?
Both Kiehl's and Minimalist fit sensitive skin at a High level. Reviewers state that both brands are gentle on skin, and 26 of 28 products on this page for Kiehl's and every product on this page for Minimalist list no fragrance.
Kiehl's or Minimalist for acne-prone skin?
For acne-prone skin, Minimalist has a Superior routine fit while Kiehl's has an Average routine fit. Review themes show that Minimalist does better for oil control and lightweight textures.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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