Findley skincare
Findley is an American skincare brand founded in 2021 and owned by Jocott Brands, Inc..
Findley is beloved for its thoughtful moisturizers and serums, relying on meticulously crafted formulas to nurture the complexion. Its products suit balanced, dry, oily, and combination skin types best. For targeted care, the standout products include the Face Serum for acne-prone skin and the Dark Spot Corrector for skin with dark spots. Each offering is designed to gently support the skin with reliable, everyday efficacy.
This page covers some of the most popular Findley products; for the whole Findley range, with a fit score for every product, use the Lovi app.
Other Findley products
Questions and answers
Is Findley worth it?
Findley is worth it because Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming the CeraVe-focused routine for those skin types.
What are Findley's best products?
Findley's best products are the Face Serum and the Dark Spot Corrector, as they are the only ones featured on this page. Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which Findley moisturizer is best for dry skin?
Face Serum is the best choice for dry skin, as Lovi rates it High for dry skin.
Does Findley cause breakouts?
Findley is unlikely to cause breakouts, as Lovi rates the brand-focused routine Superior for acne-prone skin. The Face Serum has a High fit for acne-prone skin, while the Dark Spot Corrector has an Average fit.
Is Findley fragrance-free?
No, because only 1 of the 2 Findley products on this page lists no fragrance, while the Face Serum contains fragrance.
What are the key ingredients in Findley products?
Findley products contain ingredients like retinol, niacinamide, and hyaluronic acid that help smooth and hydrate the skin. Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
International Journal of Cosmetic Science, 2017The British Journal of Dermatology, 2002
How do I build a Findley skincare routine?
To build a Findley skincare routine, use the Face Serum and the Dark Spot Corrector together, as Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to Findley?
Good alternatives to Findley with similar skincare pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer alternative routines and products that may suit different skin preferences.
Findley vs CeraVe: which is better?
Findley routines generally fit better than CeraVe routines across skin types, with Lovi rating Findley Superior for dry, oily, sensitive, combination, and acne-prone skin.
Who owns Findley, and where is it from?
Findley is an American brand founded in 2021, owned by Jocott Brands, Inc..
Is Findley cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Findley as cruelty-free.
Research behind Findley's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

