Findley skincare
Findley is an American skincare brand founded in 2021 and owned by Jocott Brands, Inc..
Findley is beloved for its thoughtful moisturizers and serums, relying on meticulously crafted formulas to nurture the complexion. Its products suit balanced, dry, oily, and combination skin types best. For targeted care, the standout products include the Face Serum for acne-prone skin and the Dark Spot Corrector for skin with dark spots. Each offering is designed to gently support the skin with reliable, everyday efficacy.
This page covers some of the most popular Findley products; for the whole Findley range, with a fit score for every product, use the Lovi app.
Other Findley products
Questions and answers
Is Findley worth it?
Yes, Findley is worth it because Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types. The Findley products on this page include fragrance-free options as well as formulas that help nourish the skin.
What are Findley's best products?
Findley offers the Face Serum and the Dark Spot Corrector on this page. Lovi rates the Face Serum High for dry, combination, acne-prone, and dark spot skin types, while the Dark Spot Corrector receives Average ratings across those same skin types.
Which Findley moisturizer is best for dry skin?
Face Serum is the best Findley moisturizer for dry skin, where Lovi rates it High.
Does Findley cause breakouts?
Findley Face Serum is unlikely to cause breakouts as Lovi rates it High for acne-prone skin. The Findley-focused routine rates Superior for acne-prone skin.
Is Findley fragrance-free?
No, because 1 of the 2 Findley products on this page lists fragrance.
What are the key ingredients in Findley products?
Findley products feature active ingredients such as retinol, niacinamide, and sodium hyaluronate. These components help smooth fine lines, brighten dark spots, and keep skin hydrated.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
How do I build a Findley skincare routine?
To build a Findley skincare routine, use the Face Serum as a daily moisturizer to help keep skin soft and smooth, and follow with the Dark Spot Corrector.
What are good alternatives to Findley?
Good alternatives to Findley with similar brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer alternative options for daily skincare routines across various skin types.
Findley vs CeraVe: which is better?
Findley routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to CeraVe routines which rate High for dry skin and Superior for the others.
Who owns Findley, and where is it from?
Findley is an American brand founded in 2021, owned by Jocott Brands, Inc..
Is Findley cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Findley as cruelty-free.
Research behind Findley's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

