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Findley skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Findley is an American skincare brand founded in 2021 and owned by Jocott Brands, Inc..

Findley is beloved for its thoughtful moisturizers and serums, relying on meticulously crafted formulas to nurture the complexion. Its products suit balanced, dry, oily, and combination skin types best. For targeted care, the standout products include the Face Serum for acne-prone skin and the Dark Spot Corrector for skin with dark spots. Each offering is designed to gently support the skin with reliable, everyday efficacy.

This page covers some of the most popular Findley products; for the whole Findley range, with a fit score for every product, use the Lovi app.

Other Findley products

Questions and answers

Is Findley worth it?

Yes, Findley is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are Findley's best products?

Findley's best products are the Face Serum and the Dark Spot Corrector, as these are the items available on the page. Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which Findley moisturizer is best for dry skin?

Face Serum is the best Findley moisturizer for dry skin, as Lovi rates it High for dry skin.

Does Findley cause breakouts?

No, Findley is unlikely to cause breakouts, and Lovi rates the Findley Face Serum High for acne-prone skin.

Is Findley fragrance-free?

No, only one of the Findley products on this page lists no fragrance, while the Face Serum contains fragrance.

What are the key ingredients in Findley products?

Findley uses key ingredients like retinol, niacinamide, and sodium hyaluronate in its formulations. These components help smooth out texture, keep skin soft, and maintain moisture.

The Journal of Investigative Dermatology, 2000Antioxidants, 2021

How do I build a Findley skincare routine?

To build a Findley skincare routine, you can use the Face Serum to help moisturize dry, oily, acne-prone, combination, and sensitive skin. Lovi rates the Findley-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to Findley?

Good alternatives to Findley with similar brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.

Findley vs CeraVe: which is better?

Findley is better than CeraVe across dry, oily, sensitive, combination, and acne-prone skin, where Lovi rates the Findley-focused routine as Superior compared to the CeraVe routine.

Who owns Findley, and where is it from?

Findley is an American brand founded in 2021, owned by Jocott Brands, Inc..

Is Findley cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Findley as cruelty-free.

Research behind Findley's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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