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Findley skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Findley is an American skincare brand founded in 2021 and owned by Jocott Brands, Inc..

Findley is beloved for its thoughtful moisturizers and serums, relying on meticulously crafted formulas to nurture the complexion. Its products suit balanced, dry, oily, and combination skin types best. For targeted care, the standout products include the Face Serum for acne-prone skin and the Dark Spot Corrector for skin with dark spots. Each offering is designed to gently support the skin with reliable, everyday efficacy.

This page covers some of the most popular Findley products; for the whole Findley range, with a fit score for every product, use the Lovi app.

Other Findley products

Questions and answers

Is Findley worth it?

Yes, Findley is worth considering since Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are Findley's best products?

Face Serum is Findley's best-fitting product across most skin types, including dry, oily, sensitive, combination, and acne-prone skin, where Lovi rates it High. Dark Spot Corrector receives lower fit levels, such as Average for acne-prone, oily, and sensitive skin, and Low for dry sensitive skin.

Which Findley moisturizer is best for dry skin?

Face Serum is the best Findley moisturizer for dry skin, where Lovi rates its fit as High. It helps keep dry skin soft and smooth.

Dermatologic Therapy, 2022

Does Findley cause breakouts?

Findley is unlikely to cause breakouts, as the Face Serum rates High for acne-prone skin and the brand's routine for acne-prone skin rates Superior. Lovi rates the Findley-focused routine Superior for acne-prone skin, helping keep skin calm and clear.

Is Findley fragrance-free?

No, the Findley products on this page are not all fragrance-free, as the Face Serum lists fragrance.

What are the key ingredients in Findley products?

Findley products feature active ingredients such as retinol, niacinamide, and sodium hyaluronate. These ingredients help support skin quality, target signs of aging, and assist with moisture retention.

Dermatologic Therapy, 2022International Journal of Cosmetic Science, 2017

How do I build a Findley skincare routine?

To build a Findley skincare routine, use the Face Serum to help keep skin moisturized and smooth, followed by the Dark Spot Corrector to help brighten dark spots. Lovi rates Findley routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Dermatologic Therapy, 2022

What are good alternatives to Findley?

Good alternatives to Findley with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry, oily, sensitive, combination, and acne-prone skin types.

Findley vs CeraVe: which is better?

Findley routines rate better than CeraVe routines across skin types, with Lovi rating Findley Superior and CeraVe High for dry, oily, sensitive, combination, and acne-prone skin.

Who owns Findley, and where is it from?

Findley is an American brand founded in 2021, owned by Jocott Brands, Inc..

Is Findley cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Findley as cruelty-free.

Research behind Findley's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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