A'pieu skincare
A'pieu is a Korean skincare brand founded in 2008 and owned by IMM Private Equity since 2017.
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A'pieu is widely loved for its thoughtful serums and moisturizers, which rely on gentle, effective formulas. Its products suit sensitive and combination skin best, owing to their soothing and balancing qualities. For targeted concerns, the standout choices include the Madecassoside Cream for acne-prone skin and the Glycolic Acid Cream for skin with dark spots. The brand maintains a steady focus on comfort, ensuring each application leaves the complexion feeling carefully nurtured.
This page covers some of the most popular A'pieu products; for the whole A'pieu range, with a fit score for every product, use the Lovi app.
Other A'pieu products
Questions and answers
Is A'pieu worth it?
Yes, A'pieu is worth considering because Lovi rates its brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product in the A'pieu selection on this page lists no fragrance in its ingredients.
What are A'pieu's best products?
A'pieu's best choices depend on individual skin needs, as the Madecassoside Cream works exceptionally well to keep dry and sensitive skin soft and calm, while the Glycolic Acid Cream helps smooth oily skin and fade dark spots. Lovi rates the Madecassoside Cream Superior for dry sensitive skin and High for dry and combination skin, whereas the Glycolic Acid Cream rates High for oily skin and skin with dark spots.
Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017
Which A'pieu moisturizer is best for dry skin?
Madecassoside Cream is the best moisturizer on this page for dry skin, where Lovi rates it High.
Does A'pieu cause breakouts?
A'pieu is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The A'pieu products on this page list no fragrance in their ingredients.
Is A'pieu fragrance-free?
Yes, every one of the A'pieu products on this page lists no fragrance in its ingredients.
What are the key ingredients in A'pieu products?
A'pieu features key ingredients such as madecassoside and Centella asiatica extracts known for calming the skin, along with exfoliating glycolic acid. Every product from the A'pieu products on this page is free of added fragrance.
Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017
How do I build a A'pieu skincare routine?
To build an A'pieu skincare routine, apply the Madecassoside Cream moisturizer, which helps keep dry, oily, and sensitive skin soft and calm. Lovi rates the A'pieu-focused routine Superior for dry skin, sensitive skin, combination skin, oily skin, and acne-prone skin.
Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017
Where can I buy A'pieu, and how much does it cost?
A'pieu is available at stores in the United Kingdom. The prices on this page range from 拢13.29 to 拢13.29.
What are good alternatives to A'pieu?
Good alternatives to A'pieu include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated brand pages on Lovi. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, with similar alternatives offering comparable routines.
A'pieu vs SKIN1004: which is better?
Lovi rates the A'pieu-focused routine slightly higher than the SKIN1004-focused routine across dry, oily, sensitive, combination, and acne-prone skin.
Who owns A'pieu, and where is it from?
A'pieu is a Korean brand founded in 2008, owned by IMM Private Equity since 2017.
Is A'pieu cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A'pieu as cruelty-free.
Research behind A'pieu's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
