A'pieu skincare
A'pieu is a Korean skincare brand founded in 2008 and owned by IMM Private Equity since 2017.
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A'pieu is widely loved for its thoughtful serums and moisturizers, which rely on gentle, effective formulas. Its products suit sensitive and combination skin best, owing to their soothing and balancing qualities. For targeted concerns, the standout choices include the Madecassoside Cream for acne-prone skin and the Glycolic Acid Cream for skin with dark spots. The brand maintains a steady focus on comfort, ensuring each application leaves the complexion feeling carefully nurtured.
This page covers some of the most popular A'pieu products; for the whole A'pieu range, with a fit score for every product, use the Lovi app.
Other A'pieu products
Questions and answers
Is A'pieu worth it?
A'pieu is worth it, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The A'pieu products on this page list no fragrance in their ingredients.
What are A'pieu's best products?
A'pieu offers the Madecassoside Cream for dry, oily, and sensitive skin, and the Glycolic Acid Cream for oily skin and dark spots. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2017
Which A'pieu moisturizer is best for dry skin?
Madecassoside Cream is the best moisturizer for dry skin, for which Lovi rates it High. Every A'pieu product on this page is free from fragrance.
Molecules, 2023Clinical, Cosmetic and Investigational Dermatology, 2017
Does A'pieu cause breakouts?
A'pieu is unlikely to cause breakouts, as the acne-prone skin fit for the brand-focused routine is Superior. Glycolic Acid Cream and Madecassoside Cream are both rated High for acne-prone skin.
Is A'pieu fragrance-free?
Yes, the A'pieu products on this page list no fragrance in their ingredients.
What are the key ingredients in A'pieu products?
A'pieu products feature key ingredients such as madecassoside, centella asiatica extract, and glycolic acid, which help calm the skin, smooth texture, and improve dark spots. Lovi rates the A'pieu routine Superior for sensitive and acne-prone skin.
Indian Journal of Pharmaceutical Sciences, 2016Clinical, Cosmetic and Investigational Dermatology, 2019
How do I build a A'pieu skincare routine?
To build an A'pieu skincare routine, apply the Glycolic Acid Cream and the Madecassoside Cream to keep your skin smooth and calm. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Clinical, Cosmetic and Investigational Dermatology, 2019Clinical, Cosmetic and Investigational Dermatology, 2017
Where can I buy A'pieu, and how much does it cost?
A'pieu is available to buy online in Italy. The prices for the A'pieu products on this page range from €26.26 to €26.26.
What are good alternatives to A'pieu?
Good alternatives to A'pieu include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
A'pieu vs SKIN1004: which is better?
A'pieu and SKIN1004 both work well, but Lovi rates an A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates a SKIN1004-focused routine Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.
Who owns A'pieu, and where is it from?
A'pieu is a Korean brand founded in 2008, owned by IMM Private Equity since 2017.
Is A'pieu cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A'pieu as cruelty-free.
Research behind A'pieu's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
