A'pieu skincare
A'pieu is a Korean skincare brand founded in 2008 and owned by IMM Private Equity since 2017.
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A'pieu is widely loved for its thoughtful serums and moisturizers, which rely on gentle, effective formulas. Its products suit sensitive and combination skin best, owing to their soothing and balancing qualities. For targeted concerns, the standout choices include the Madecassoside Cream for acne-prone skin and the Glycolic Acid Cream for skin with dark spots. The brand maintains a steady focus on comfort, ensuring each application leaves the complexion feeling carefully nurtured.
This page covers some of the most popular A'pieu products; for the whole A'pieu range, with a fit score for every product, use the Lovi app.
Other A'pieu products
Questions and answers
Is A'pieu worth it?
A'pieu is worth it for shoppers seeking effective skincare, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The A'pieu products on this page are fragrance-free, and key ingredients like madecassoside help calm and repair the skin barrier.
Clinical, Cosmetic and Investigational Dermatology, 2017Indian Journal of Pharmaceutical Sciences, 2016
What are A'pieu's best products?
A'pieu features the Glycolic Acid Cream and the Madecassoside Cream as its standout products on this page. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which A'pieu moisturizer is best for dry skin?
Madecassoside Cream is the best A'pieu moisturizer for dry skin. Lovi rates Madecassoside Cream High for dry skin.
Clinical, Cosmetic and Investigational Dermatology, 2017Indian Journal of Pharmaceutical Sciences, 2016
Does A'pieu cause breakouts?
A'pieu is unlikely to cause breakouts, and Lovi rates acne-prone skin as having a Superior fit for the brand-focused routine. The Glycolic Acid Cream and Madecassoside Cream both have a High fit for acne-prone skin.
Clinical, Cosmetic and Investigational Dermatology, 2019BioMed Research International, 2020
Is A'pieu fragrance-free?
Yes, every one of the A'pieu products on this page lists no fragrance in its ingredients. This helps keep the skincare calm and comfortable for daily use.
What are the key ingredients in A'pieu products?
A'pieu products on this page feature key ingredients like glycolic acid and madecassoside, which help smooth texture and calm the skin. Madecassoside helps repair and moisturize dry or irritated skin, supported by clinical findings.
Clinical, Cosmetic and Investigational Dermatology, 2019Clinical, Cosmetic and Investigational Dermatology, 2017
How do I build a A'pieu skincare routine?
To build an A'pieu skincare routine, apply the Glycolic Acid Cream and follow it with the Madecassoside Cream. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy A'pieu, and how much does it cost?
A'pieu products on this page are available at stores in the Netherlands. The prices on the page range from €25.00 to €25.00, with most falling between €25.00 and €25.00.
What are good alternatives to A'pieu?
Good alternatives to A'pieu with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
A'pieu vs SKIN1004: which is better?
A'pieu rates slightly better than SKIN1004 across several main skin types. Lovi rates the A'pieu routines Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for SKIN1004.
Who owns A'pieu, and where is it from?
A'pieu is a Korean brand founded in 2008, owned by IMM Private Equity since 2017.
Is A'pieu cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A'pieu as cruelty-free.
Research behind A'pieu's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
