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Elemis vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and A+ are established skincare brands offering distinct approaches to daily hydration and barrier care. The British brand, founded in 1989, provides expertly formulated serums, moisturizers, cleansers, and toners enriched with glycerin and shea butter, making it well-suited for dry, balanced, and sensitive skin through gentle, deeply hydrating formulas. Conversely, the Indian brand, established in 1990, is widely beloved for gentle moisturizers and thoughtfully calibrated compositions that suit sensitive skin best. While both brands reliably support daily moisture balance, the first features specialized treatments like the Pro-Collagen Marine Cream for mature skin and the Pro-Collagen Tri-Acid Peel for dark spots, whereas the second focuses on mild, everyday relief for acne-prone skin.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular Elemis and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs A+ products

Elemis vs A+ moisturizers

Questions and answers

Elemis or A+: which is better?

Elemis is a better fit for shoppers seeking a broad range of options, as the products on this page feature High to Superior Lovi fit levels for multiple skin types, whereas A+ currently offers just one product with Average or lower fits. Glycerin helps improve skin hydration across the formulations.

What is the difference between Elemis and A+?

Elemis is a United Kingdom brand founded in 1989 and owned by L'Occitane Group since 2019, whereas A+ is an independent brand founded in India in 1990. Lovi finds that Elemis offers a wide selection of products on this page with varying fit levels for different skin types, while A+ features only one moisturizer on this page with an average to low fit.

Elemis or A+: which moisturizer is better?

When choosing a moisturizer, Elemis offers a wider variety of options on this page, such as the Pro-Collagen Marine Cream which has a High to Superior Lovi fit for dry and mature skin types. In comparison, A+ features only the 345 Relief Cream, which has an Average Lovi fit for similar skin types. Glycerin is found across the products on this page and helps improve skin hydration.

Which is more affordable, Elemis or A+?

Reviews note that the products on this page for Elemis have a high price point, while A+ is an independent brand founded in India. The products on this page include many fragranced options for Elemis, whereas A+ lists no fragrance in its products.

Which causes fewer breakouts, Elemis or A+?

A+ offers products on this page with average fit for acne-prone skin, whereas Elemis has many options that range from low to high fit for acne-prone skin. Reviewers sometimes note skin irritation with Elemis, which helps explain potential breakouts, while A+ lists no fragrance across its range.

Which brand has products that are entirely free of added fragrance, Elemis or A+?

A+ has products that are entirely free of added fragrance on this page, whereas only 4 of the 22 Elemis products list no fragrance.

How do the founding years and corporate ownership of Elemis and A+ compare?

Elemis was founded in the United Kingdom in 1989 and has been owned by the L'Occitane Group since 2019, whereas A+ was founded in India in 1990 and remains independently owned.

Which brand offers a wider variety of product types on this page, such as cleansers, toners, and masks, compared to A+?

Elemis offers a wider variety of product types on this page, featuring cleansers, toners, and masks, whereas A+ lists only a single moisturizer. Reviewers note that the products on this page help deliver hydrating moisturizers and smoother skin texture, though they may carry a high price point.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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