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Elemis vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and A+ are distinct skincare brands founded in 1989 and 1990 respectively, offering curated formulations designed to support daily moisture balance. The British brand is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea, suiting dry skin and mature skin best. Meanwhile, the Indian brand is widely beloved for gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best because of their mild composition. They differ primarily in their core ingredient profiles and targeted complexions, as both provide standout solutions like the Pro-Collagen Advanced Eye Treatment and the 345 Relief Cream.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Elemis and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs A+ products

Elemis vs A+ moisturizers

Questions and answers

Elemis or A+: which is better?

Elemis offers a wide selection of hydrating moisturizers and targeted treatments on this page that fit dry and mature skin well, whereas A+ lists only one product with lower fit ratings. Glycerin, found in the products on this page, helps improve skin hydration.

What is the difference between Elemis and A+?

Elemis is a UK brand owned by L'Occitane with many hydrating moisturizers and targeted routines for dry or mature skin, whereas A+ is an independent Indian brand with just one fragrance-free relief cream on this page. Glycerin helps improve skin hydration and moisture retention.

Elemis or A+: which moisturizer is better?

Elemis offers a wider range of moisturizers with higher Lovi fit levels for dry and mature skin compared to A+, which features just one option with average or low fit across most skin types. Glycerin helps improve skin hydration in these products.

Which is more affordable, Elemis or A+?

Elemis reviewers note a high price point as a drawback for the products on this page, whereas A+ has no price complaints mentioned.

Which causes fewer breakouts, Elemis or A+?

A+ has a single unscented moisturizer on the page, the 345 Relief Cream, while the products on this page by Elemis show average to low Lovi fit levels for acne-prone and oily skin and often include fragrance, meaning Elemis may carry a higher risk of breakouts.

Which brand has been around longer, Elemis or A+?

Elemis has been around longer, having been founded in the United Kingdom in 1989, whereas A+ was founded in India in 1990.

How many Elemis products contain no fragrance compared to A+?

On this page, 4 Elemis products list no fragrance compared to all 1 products from A+. Reviewers sometimes note a strong fragrance from the Elemis range.

Which brand offers products with a Superior Lovi fit level for mature skin?

Elemis offers products on this page with a Superior Lovi fit level for mature skin, whereas A+ does not. Elemis features items like the Pro-Collagen Marine Cream that reach this highest fit level for mature skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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