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Elemis vs A+

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Elemis and A+ are distinct skincare brands founded in 1989 and 1990 respectively, offering curated formulations designed to support daily moisture balance. The British brand is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea, suiting dry skin and mature skin best. Meanwhile, the Indian brand is widely beloved for gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best because of their mild composition. They differ primarily in their core ingredient profiles and targeted complexions, as both provide standout solutions like the Pro-Collagen Advanced Eye Treatment and the 345 Relief Cream.

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

A+ is an Indian skincare brand founded in 1990.

pitchbook.com

This page compares some of the most popular Elemis and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Elemis vs A+ products

Elemis vs A+ moisturizers

Questions and answers

Elemis or A+: which is better?

Elemis is generally the better option for variety and hydration, as the products on this page offer High or Superior Lovi fit levels for dry, mature, and dry sensitive skin, whereas A+ features only a single moisturizer with Average or Low fit levels across most skin types. Glycerin, a key ingredient in Elemis, helps improve skin hydration.

What is the difference between Elemis and A+?

Elemis is a UK brand founded in 1989 with a large range of 22 fragranced and unfragranced products on this page best fitting dry, mature, and dry sensitive skin, whereas A+ is an Indian brand founded in 1990 with only one unfragranced product on this page.

Elemis or A+: which moisturizer is better?

Elemis offers multiple moisturizers on this page, such as the Pro-Collagen Marine Cream, which achieves a Superior Lovi fit for mature skin, whereas A+ lists just one moisturizer, the 345 Relief Cream, which has an Average fit for sensitive skin. Glycerin, a key ingredient in Elemis moisturizers, helps support skin hydration.

Which is more affordable, Elemis or A+?

Reviews note that Elemis has a high price point. There is no pricing information available on this page for A+.

Which causes fewer breakouts, Elemis or A+?

Elemis has mixed results for acne-prone skin, with the products on this page rated Average or Low for that skin type, while A+'s 345 Relief Cream also has an Average Lovi fit for acne-prone skin. Both brands are unlikely to clear acne entirely on their own, but glycerin in Elemis helps maintain skin hydration.

How does the country of origin and ownership differ between Elemis and A+?

Elemis was founded in the United Kingdom in 1989 and has been owned by the L'Occitane Group since 2019, whereas A+ was founded in India in 1990 and is independently owned.

Which brand offers products with no fragrance listed in their ingredients?

A+ offers products with no fragrance listed in their ingredients, as every product on its page lists no fragrance. In contrast, only 4 of the 22 products on the Elemis page list no fragrance.

What are the main pros and cons reported by reviewers for Elemis products?

Reviewers of Elemis products on this page report pros such as hydrating moisturizers, smoother skin texture, and a radiant glow. The main cons reported are a high price point, along with occasional strong fragrance and skin irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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