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Simple vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Shiseido are a British brand founded in 1960 and a Japanese brand founded in 1872, respectively. Simple is known for its gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin, suiting acne-prone and oily skin best, while Shiseido is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with glycerin, catering best to sensitive and mature skin. These brands differ in their origins, specific key ingredients, and ideal skin types, offering tailored daily care through meticulous formulations.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Simple and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Shiseido products

People Say

SimpleShiseido
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Gentle on sensitive skin Mostly MentionedRarely Noted
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Lightweight and non-greasy Often MentionedSometimes Noted
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
    • “absorbs really well — Simple Replenishing Rich Moisturiser”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Luxurious texture and feel Not notedMostly Mentioned
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Velvety, rich cream texture — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “Velvety texture — Shiseido FUTURE SOLUTION LX”
  • Effective cleansing Often MentionedRarely Noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “face feels squeaky clean — Shiseido Clarifying Cleansing Foam”
  • Affordable value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • High price point Not notedMostly Mentioned
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent Not notedOften Mentioned
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Not enough moisture Often MentionedRarely Noted
    • “Not enough for winter — Shiseido Essential Energy Hydrating Cream”
    • “feels a bit oily — Shiseido Benefiance Wrinkle Smoothing Cream Enriched”
    • “not moisturizing enough — Simple Hydrating Light Moisturiser”

Simple vs Shiseido routines for dry skin

Buy Simple routine · SAR 891.11 · 83% fitBuy Shiseido routine · SAR 2,211.82 · 81% fitSee multi-brand routine · 96% fit

Simple vs Shiseido routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy Shiseido routine · SAR 2,494.74 · 84% fitSee multi-brand routine · 97% fit

Simple vs Shiseido routines for combination skin

Buy Simple routine · SAR 983.37 · 87% fitBuy Shiseido routine · SAR 2,213.02 · 84% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or Shiseido: which is better?

Simple is better for value-friendly and fragrance-free daily care, while Shiseido is better for deep hydration and luxurious textures.

What is the difference between Simple and Shiseido?

Simple offers budget-friendly, fragrance-free products that shoppers praise for being gentle on sensitive skin, whereas Shiseido provides a more luxurious range with richer hydrating and anti-aging benefits.

Simple or Shiseido for dry skin?

Simple and Shiseido both fit dry skin at a High level on this page. While Simple offers budget-friendly, fragrance-free hydration, Shiseido provides deep-cleansing foams and luxurious anti-aging moisturizers that utilize hyaluronic acid.

Dermatologic Therapy, 2022

Simple or Shiseido: which cleanser is better?

Simple cleansers are better for shoppers looking for effective cleansing and value, as the products on this page are rated as better for cleansing and are more affordable. Shiseido cleansers tend to have a higher price point and strong fragrance, but they provide deep-cleansing and efficient formulas.

Which is more affordable, Simple or Shiseido?

Simple offers more affordable options than Shiseido, as reviewers frequently mention its affordable value and low price point. In contrast, Shiseido is often noted for having a high price point.

Between Simple and Shiseido, which brand offers fragrance-free products across its entire line?

Simple offers fragrance-free products across its entire page, as every product on this page lists no fragrance in its ingredients, whereas Shiseido includes fragrance in the majority of its products.

How do the founding years and countries of origin compare between Simple and Shiseido?

Simple was founded in 1960 in the United Kingdom, whereas Shiseido was founded much earlier in 1872 in Japan.

Which brand has products that specifically achieve a Superior Lovi fit level for mature skin, and what are those products?

Both Simple and Shiseido feature products on this page that achieve a Superior Lovi fit level for mature skin. Simple offers the Kind to Skin Soothing Facial Toner, while Shiseido includes the Benefiance Wrinkle Smoothing Eye Cream, Essential Energy Hydrating Cream, Benefiance Wrinkle Smoothing Cream Enriched, Eudermine Revitalizing Essence, Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Day Cream.

Simple or Shiseido for oily skin?

Both Simple and Shiseido offer a high routine fit for oily skin. The products on this page for Simple fit best for oily skin, while Shiseido provides deep-cleansing and efficient cleansers.

Simple or Shiseido: which moisturizer is better?

Simple offers lightweight and value-friendly moisturizers, whereas Shiseido provides luxurious, deep-hydration formulas with high price points.

Simple or Shiseido for sensitive skin?

Both Simple and Shiseido are good for sensitive skin, as Lovi rates their routines as High for this skin type. Simple tends to be gentler on sensitive skin, while Shiseido is known for providing deep hydration.

Simple or Shiseido for acne-prone skin?

Both Simple and Shiseido offer products on this page that have an equal High routine fit for acne-prone skin. Reviewers note that Simple provides gentle and budget-friendly options, whereas Shiseido offers deeper hydration and luxurious textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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