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Beauty of Joseon vs Theramid

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Theramid are distinct skincare brands founded respectively in 2016 and 2022 that offer thoughtfully formulated serums, masks, moisturizers, and sunscreens. The first brand is loved for gentle formulations featuring niacinamide, glycerin, and hyaluronic acid that suit sensitive and dry sensitive skin best, while the Spanish brand relies on meticulously engineered formulas to suit balanced, dry, combination, oily, and sensitive skin. Both lines feature specialized standout treatments for specific concerns like acne-prone skin, dark spots, and mature skin. They differ primarily in their origin, founding years, and the specific precision with which each delivers its key ingredients to improve wrinkles, hydration, and barrier function.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Theramid is a Spanish skincare brand founded in 2022 and owned by Cosnova Group since 2026.

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This page compares some of the most popular Beauty of Joseon and Theramid products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Theramid products

People Say

Beauty of JoseonTheramid
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “the texture is a sophisticated, lightweight gel that absorbs almost instantly without leaving a sticky residue — Theramid Copper Peptide”
    • “Absorbs quickly — Theramid DERMA-PEPTIDES”
  • Gentle and Non-Irritating Formula Mostly MentionedMostly Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Instantly took out redness — Theramid Ceramide Treatment”
    • “Suitable for sensitive skin — Theramid DERMA-PEPTIDES”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “eyes look less tired — Beauty of Joseon Revive Eye Serum”
    • “Provides long-lasting hydration — Theramid Ceramide Treatment”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “instantly gives the skin a radiant glow and freshness — Theramid Copper Peptide”
  • Packaging Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Struggled to pump it out halfway through — Theramid Ceramide Treatment”
  • Scent Dislikes or Issues Often MentionedRarely Noted
    • “Didn't like the scent — Theramid Ceramide Treatment”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Questions and answers

Beauty of Joseon or Theramid: which is better?

Beauty of Joseon offers a much wider range of products on this page with high or superior Lovi fit levels across skin types, whereas Theramid features only three specialized treatments. Beauty of Joseon also provides better hydration and moisture according to reviewers.

What is the difference between Beauty of Joseon and Theramid?

Beauty of Joseon offers a much wider range of products that on this page fit sensitive skin and dry sensitive skin at High or Superior levels, while Theramid features fewer items but includes a Ceramide Treatment that has a Superior fit for dry sensitive skin. Reviewers note that Beauty of Joseon delivers better hydration and moisture, though it has more packaging issues, whereas Theramid receives fewer complaints about scent dislikes.

Beauty of Joseon or Theramid: which moisturizer is better?

When comparing moisturizers, the products on this page from Beauty of Joseon and Theramid offer distinct benefits, with Beauty of Joseon focusing on hydration and Theramid offering restorative care. Reviewers note that Beauty of Joseon provides deep hydration and moisturization, while Theramid features restorative, soothing moisturizers.

Which is more affordable, Beauty of Joseon or Theramid?

This page does not provide pricing information or comparisons regarding the affordability of Beauty of Joseon and Theramid.

Which causes fewer breakouts, Beauty of Joseon or Theramid?

Beauty of Joseon causes breakouts and acne as a commonly noted issue by reviewers, whereas Theramid has no reviews reporting breakouts among its products on this page. Reviewers instead mention formulation and compatibility issues for Theramid.

When was each brand founded and which companies own Beauty of Joseon and Theramid?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Theramid was founded in Spain in 2022 and is owned by Cosnova Group.

How do the Lovi fit levels of Beauty of Joseon and Theramid moisturizers compare for dry and sensitive skin?

Beauty of Joseon moisturizers achieve High Lovi fit levels for both dry and sensitive skin. Theramid moisturizers also fit dry and sensitive skin well, with its Ceramide Treatment reaching a Superior Lovi fit level specifically for dry sensitive skin.

What are the main review themes comparing hydration, moisture, and fragrance issues between the two brands?

Beauty of Joseon does better than Theramid when it comes to hydration and moisture. When it comes to scent dislikes or issues, Theramid performs better than Beauty of Joseon. Both brands are equal regarding texture, absorption, gentle and non-irritating formulas, and glow and radiance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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