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No7 vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and Asarai are distinct skincare lines offering targeted solutions for daily routines. No7 is a British brand featuring serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, making it best for mature skin and dry skin. Conversely, Asarai is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases. While both deliver thoughtful hydration and soothing care, the former utilizes key ingredients like shea butter to protect skin and mitigate erythema, whereas the latter transforms daily routines into mindful rituals through carefully curated offerings.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs Asarai products

Questions and answers

No7 or Asarai: which is better?

No7 stands out as the better choice on this page, as it offers a wide range of serums, creams, and sunscreens featuring key ingredients like niacinamide and retinol, whereas Asarai only lists a single face mask. No7 fits mature and dry skin best, and its products on this page help deliver deep hydration and anti-aging benefits.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and Asarai?

No7 offers a wide range of products tailored best for mature, dry, and dry sensitive skin, whereas Asarai features only the Earth Tones Face Mask on this page with average fit levels across all skin types.

Which is more affordable, No7 or Asarai?

This page does not provide pricing information to compare the affordability of No7 and Asarai.

Which causes fewer breakouts, No7 or Asarai?

Both No7 and Asarai have products on this page with an Average Lovi fit level for acne-prone skin, meaning neither brand stands out as causing fewer breakouts. No7 includes multiple serums and night creams formulated with ingredients like niacinamide and retinol, whereas Asarai offers just a single face mask.

How does the founding year and ownership differ between No7 and Asarai?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners, whereas Asarai was founded in 2018 and is owned by Asarai Inc.

Which brand offers fragrance-free products, and how many products contain fragrance in No7 compared to Asarai?

Both brands offer fragrance-free products on the products on this page, with Asarai listing no fragrance in every product and No7 having 10 out of 13 products with no fragrance listed.

What are the key ingredients shared across No7 products?

The products on this page for No7 share key ingredients including Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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