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No7 vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and Asarai are distinct skincare lines offering targeted solutions for daily routines. No7 is a British brand featuring serums, eye products, moisturizers, and sunscreens built around vitamin c, shea butter, and hyaluronic acid, making it best for mature skin and dry skin. Conversely, Asarai is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases. While both deliver thoughtful hydration and soothing care, the former utilizes key ingredients like shea butter to protect skin and mitigate erythema, whereas the latter transforms daily routines into mindful rituals through carefully curated offerings.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs Asarai products

Questions and answers

No7 or Asarai: which is better?

No7 offers a much wider range of products on this page tailored for mature, dry, and dry sensitive skin, whereas Asarai features only a single face mask. No7 includes key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000

What is the difference between No7 and Asarai?

No7 offers a broad range of products across multiple skincare categories with various fit levels, whereas Asarai features only a single face mask on this page.

Which is more affordable, No7 or Asarai?

This page compares No7 and Asarai, but price details are not provided for either brand so affordability cannot be determined.

Which causes fewer breakouts, No7 or Asarai?

Asarai offers only a single face mask on this page with an Average Lovi fit for acne-prone skin, whereas No7 includes products like Restore & Renew Serum with a High fit for acne-prone skin. Because No7 features active ingredients such as niacinamide and retinol, it may help manage breakouts when chosen carefully, though skin irritation can occur.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the founding years and company ownership compare between No7 and Asarai?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, while Asarai was founded in 2018 and is owned by Asarai Inc.

Which brand offers more fragrance-free products according to the page?

No7 offers more fragrance-free products on this page with ten out of thirteen, while Asarai has only one fragrance-free product listed.

How does the range of products and skin type fit levels differ between No7 and Asarai?

No7 offers a broad range of products featuring key ingredients like vitamin C and retinol with High and Superior Lovi fit levels for mature and dry skin, whereas Asarai features only a single face mask on this page with Average Lovi fit levels across all skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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