🇩🇪Germany

No7 vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and Asarai are skincare brands offering distinct approaches to daily beauty routines. The British heritage line features serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid, suiting dry and mature skin best. Meanwhile, the second label is cherished for nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin through gentle botanical bases. They differ primarily in their core offerings and specific ingredient profiles, with the first focusing on targeted anti-aging and hydration while the second transforms daily care into mindful rituals.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular No7 and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs Asarai products

Questions and answers

No7 or Asarai: which is better?

No7 offers a much wider range of products that Lovi rates as having High or Superior fit for dry and mature skin, whereas Asarai features only a single face mask on this page with Average fit across skin types. No7 also incorporates key ingredients like retinol and niacinamide that help support anti-aging and skin brightening.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and Asarai?

No7 offers a much wider range of products featuring key ingredients like vitamin C and retinol, and Lovi rates its fit as High for skin types like dry and mature skin. Asarai features only a single face mask on this page.

Which is more affordable, No7 or Asarai?

This page does not provide pricing information to compare the affordability of No7 and Asarai.

Which causes fewer breakouts, No7 or Asarai?

Both brands are unlikely to cause breakouts for the products on this page, as No7's Restore & Renew Serum achieves a High fit level for acne-prone skin while Asarai features fragrance-free formulas.

How do the founding years and company ownership compare between No7 and Asarai?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners since 2025, while Asarai was founded in 2018 and is owned by Asarai Inc.

Which No7 products contain fragrance compared to Asarai's fragrance-free product line?

Among the products on this page, No7 includes fragrance in the Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream, whereas Asarai's Earth Tones Face Mask lists no fragrance.

What are the best skin types for No7 based on its brand-focused routines?

Based on its brand-focused routines, the skin types that No7 fits best on the products on this page are dry skin, mature skin, and dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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