🇮🇹Italy

Avène vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Pixi are distinct skincare labels, with the former being a French brand founded in 1990 and owned by Fondation Pierre Fabre, and the latter being a British brand established in 1999. The former is universally loved for its versatile moisturizers, reliable sunscreens, targeted serums, and gentle cleansers formulated with nourishing glycerin, while the latter is known for its nourishing toners, targeted serums, soothing eye products, and hydrating moisturizers driven by thoughtful formulas. Avène suits acne-prone skin and oily acne-prone skin best, offering profound relief through items like the Tolerance Control Soothing Skin Recovery Balm, Cleanance, and the Hyaluron Activ B3 Concentrated Plumping Serum, whereas Pixi suits sensitive skin and oily skin best with offerings like the Glow Tonic, Glow Peel Pads, and Retinol Tonic. While both provide targeted solutions for concerns like dark spots and mature skin, they differ fundamentally as the French line relies on glycerin to improve hydration and restore barrier function, and the British line focuses on maintaining a healthy, refined complexion.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Avène and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Pixi products

People Say

AvènePixi
  • Soothes and calms skin Often MentionedOften Mentioned
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “no irritation at all — Avène Hydrance+”
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
  • Enhances radiance and glow Rarely NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Deep hydration Sometimes NotedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “relieves tightness — Pixi Glow Mist”
    • “Restores moisture barrier — Avène Cold Cream”
  • Gentle formulation Often MentionedSometimes Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “doesn't sting — Pixi Glow Tonic”
  • Lightweight and fast-absorbing texture Sometimes NotedOften Mentioned
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “unique gel-like texture — Pixi Antioxidant Tonic”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Improves texture and smoothness Sometimes NotedOften Mentioned
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
    • “forehead bumps gone — Pixi Glow Tonic”
    • “Skin feels smoother — Pixi Retinol Tonic”
    • “skin feels smoother — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “smell is overpowering — Pixi Glow Tonic”
  • Poor performance or lack of results Sometimes NotedOften Mentioned
    • “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
    • “no difference — Avène Antirougeurs Fort Relief Concentrate”
    • “Smells like grandma — Avène Cold Cream”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Sticky or greasy residue Sometimes NotedOften Mentioned
    • “Leaves a greasy film — Avène Cold Cream”
    • “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “too shiny — Avène Hydrance+”
    • “too greasy — Pixi Glow Mist”

Avène vs Pixi routines for dry skin

See multi-brand routine · 99% fit

Avène vs Pixi routines for oily skin

See multi-brand routine · 95% fit

Avène vs Pixi routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Avène or Pixi: which is better?

Pixi is the better choice for most skin types, as Lovi rates its routines as Superior across nearly all categories including dry, oily, and sensitive skin. Reviewers also note that Pixi delivers better deep hydration, radiance, and smoothness.

What is the difference between Avène and Pixi?

Avène is a French brand focused on soothing sensitive skin and calming irritation with thermal water, while Pixi is a UK-independent brand known for delivering deep hydration and radiance using ingredients like aloe vera and hyaluronic acid.

Avène or Pixi for dry skin?

For dry skin, Lovi rates Pixi as Superior and Avène as High. Pixi features key ingredients like hyaluronic acid to help provide deep hydration, while Avène uses thermal water and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Avène or Pixi: which moisturizer is better?

Both Avène and Pixi offer effective moisturizers on this page, with Avène featuring options like the Tolerance Control Soothing Skin Recovery Balm and Pixi offering the Rose Oil Blend. Lovi rates Avène as having a High fit for dry skin, while Pixi has a Superior fit for dry skin.

Which is more affordable, Avène or Pixi?

The products on this page do not list pricing information, so a direct comparison of affordability between Avène and Pixi cannot be made.

How do the founding years and countries of origin compare between Avène and Pixi?

Avène was founded in 1990 in France, whereas Pixi was founded in 1999 in the United Kingdom. Both brands are owned differently, with Avène belonging to Fondation Pierre Fabre and Pixi operating as an independent company.

Which brand performs better for dry sensitive skin based on the routine fit ratings?

For dry sensitive skin, Pixi performs better because Lovi gives the brand a Superior routine fit, while Avène has an Average fit.

What key ingredients are found across the product lines of Avène versus Pixi?

Avene features thermal water and glycerin across its products, whereas Pixi relies on aloe vera and hyaluronic acid. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Avène or Pixi for oily skin?

For oily skin, both Avène and Pixi are great options. Lovi finds that Avène has a High routine fit for oily skin, while Pixi has a Superior routine fit.

Avène or Pixi for sensitive skin?

For sensitive skin, Lovi finds both brands have a High fit, with Avène standing out for its gentle formulation and Pixi noted for its soothing toners. Reviewers mention that Avène helps soothe irritation, while Pixi provides deep hydration and a radiant glow.

Avène or Pixi for acne-prone skin?

Both brands are suitable, but Pixi has a Superior Lovi routine fit for acne-prone skin compared to Avène's High fit. The products on this page for both brands feature options that help manage breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play