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Avène vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Pixi are distinct skincare labels, with the French brand founded in 1990 and owned by Fondation Pierre Fabre, and the British brand established in 1999. The former is loved for its gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin, while the latter is beloved for its thoughtful range of toners, serums, eye products, and moisturizers that rely on balanced formulas to nourish the complexion. Both brands suit oily and mature skin types best, yet they differ in their specific targeted offerings, such as Avène featuring the Tolerance Control Soothing Skin Recovery Balm, Cleanance, and Hyaluron Activ B3 Concentrated Plumping Serum, and Pixi featuring the Glow Tonic, Glow Peel Pads, and Retinol Tonic.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Avène and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Pixi products

People Say

AvènePixi
  • Soothes and calms skin Often MentionedOften Mentioned
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “no irritation at all — Avène Hydrance+”
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
  • Enhances radiance and glow Rarely NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Deep hydration Sometimes NotedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “relieves tightness — Pixi Glow Mist”
    • “Restores moisture barrier — Avène Cold Cream”
  • Gentle formulation Often MentionedSometimes Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “doesn't sting — Pixi Glow Tonic”
  • Lightweight and fast-absorbing texture Sometimes NotedOften Mentioned
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “unique gel-like texture — Pixi Antioxidant Tonic”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Improves texture and smoothness Sometimes NotedOften Mentioned
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
    • “forehead bumps gone — Pixi Glow Tonic”
    • “Skin feels smoother — Pixi Retinol Tonic”
    • “skin feels smoother — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “smell is overpowering — Pixi Glow Tonic”
  • Poor performance or lack of results Sometimes NotedOften Mentioned
    • “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
    • “no difference — Avène Antirougeurs Fort Relief Concentrate”
    • “Smells like grandma — Avène Cold Cream”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Sticky or greasy residue Sometimes NotedOften Mentioned
    • “Leaves a greasy film — Avène Cold Cream”
    • “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “too shiny — Avène Hydrance+”
    • “too greasy — Pixi Glow Mist”

Avène vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Avène vs Pixi routines for oily skin

See multi-brand routine · 96% fit

Avène vs Pixi routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Avène or Pixi: which is better?

Pixi is better for overall radiance and hydration, while Avène is better for soothing and calming sensitive skin.

What is the difference between Avène and Pixi?

Avène is a French brand focused on gentle formulations and soothing irritation with key ingredients like thermal water and glycerin, whereas Pixi is an independent UK brand known for delivering radiance, deep hydration, and smoothness using ingredients such as aloe vera and hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019

Avène or Pixi for dry skin?

Lovi rates Avène as High and Pixi as Superior for dry skin. Pixi helps provide deep hydration and enhance radiance, while Avène helps soothe irritation and provides gentle formulation.

Avène or Pixi: which moisturizer is better?

Pixi offers a superior routine fit for dry skin compared to Avène. Pixi features key ingredients like hyaluronic acid which helps hydrate the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015

Which is more affordable, Avène or Pixi?

The provided page facts do not mention the prices of Avène or Pixi products, so it is not possible to determine which brand is more affordable.

Where and when were Avène and Pixi founded, and who owns them?

Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre, while Pixi was founded in 1999 in the United United Kingdom and is independently owned.

How do the key ingredients differ between Avène and Pixi skincare products?

Avene skincare products on this page use thermal water and glycerin as key ingredients, whereas Pixi products rely on aloe vera and hyaluronic acid.

What do reviewers say about the fragrances and potential scent issues of Avène and Pixi products?

Reviewers note that Avène and Pixi products on this page both have potential scent issues due to strong fragrance, which is sometimes mentioned for Avène and often mentioned for Pixi.

Avène or Pixi for oily skin?

For oily skin, both Avène and Pixi are great options, as Lovi rates the routine fit for both brands as Superior. Pixi is particularly praised for offering lightweight and pleasant toners along with effective oil control, while the products on this page from Avène help deliver gentle deep cleanses and effective oil control.

Avène or Pixi for sensitive skin?

Both brands are great for sensitive skin, but Avène has High Lovi fit for it and is known for soothing irritation and gentle formulation. Pixi also has Superior Lovi fit for sensitive skin, offering deep hydration and lightweight toners.

Avène or Pixi for acne-prone skin?

Both Avène and Pixi provide a High routine fit for acne-prone skin, with Avène featuring gentle and non-stripping sunscreens and Pixi offering popular toners like Retinol Tonic. Lovi rates Avène High and Pixi Superior for acne-prone skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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