🇫🇷France

Avène vs Pixi

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Avène and Pixi are distinct skincare labels, with the French brand founded in 1990 and owned by Fondation Pierre Fabre, and the British counterpart established in 1999. The former is loved for its gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin, while the latter is beloved for its thoughtful range of toners, serums, eye products, and moisturizers crafted with gentle and effective formulas. Both lines suit oily skin and sensitive skin best, with the first also excelling for combination skin by improving hydration and restoring barrier function, and the second offering balanced care without heaviness or irritation. Ultimately, they differ through their origins and specific ingredient applications, delivering reliable daily results for a calm, radiant complexion.

Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.

pierre-fabre.comavene.co.ukaveneusa.com

Pixi is a British skincare brand founded in 1999.

pixibeauty.comtracxn.compitchbook.com

This page compares some of the most popular Avène and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Avène vs Pixi products

People Say

AvènePixi
  • Soothes and calms skin Often MentionedOften Mentioned
    • “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
    • “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
    • “no irritation at all — Avène Hydrance+”
    • “instantly cooling upon application — Pixi DetoxifEYE Depuffing Eye Patches”
  • Enhances radiance and glow Rarely NotedMostly Mentioned
    • “gives instant glow — Pixi Glow Tonic”
    • “Skin is noticeably brighter — Pixi Glow Peel Pads”
    • “healthy radiance — Pixi Glow Mist”
    • “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Deep hydration Sometimes NotedOften Mentioned
    • “Instant surge of hydration — Pixi Hydrating Milky Mist”
    • “deeply hydrates and balances — Pixi Antioxidant Tonic”
    • “relieves tightness — Pixi Glow Mist”
    • “Restores moisture barrier — Avène Cold Cream”
  • Gentle formulation Often MentionedSometimes Noted
    • “leaves face clean but not dry — Avène Cleanance”
    • “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
    • “Squeaky clean but soft — Avène Cleanance Cleansing Gel”
    • “doesn't sting — Pixi Glow Tonic”
  • Lightweight and fast-absorbing texture Sometimes NotedOften Mentioned
    • “Absorbs quickly — Pixi Hydrating Milky Mist”
    • “Absorbs fairly quickly into the skin. — Pixi Vitamin-C Serum”
    • “unique gel-like texture — Pixi Antioxidant Tonic”
    • “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Improves texture and smoothness Sometimes NotedOften Mentioned
    • “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
    • “forehead bumps gone — Pixi Glow Tonic”
    • “Skin feels smoother — Pixi Retinol Tonic”
    • “skin feels smoother — Avène Vitamin Activ Cg Radiance Concentrated Serum”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “The fragrance is very present. — Avène Milk Cleanser”
    • “smell is too strong — Avène Cleanance”
    • “Scent is too strong — Avène Soothing Radiance Mask”
    • “smell is overpowering — Pixi Glow Tonic”
  • Poor performance or lack of results Sometimes NotedOften Mentioned
    • “It absolutely couldn't remove anything on its own. — Avène Milk Cleanser”
    • “no difference — Avène Antirougeurs Fort Relief Concentrate”
    • “Smells like grandma — Avène Cold Cream”
    • “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
  • Sticky or greasy residue Sometimes NotedOften Mentioned
    • “Leaves a greasy film — Avène Cold Cream”
    • “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
    • “too shiny — Avène Hydrance+”
    • “too greasy — Pixi Glow Mist”

Avène vs Pixi routines for dry skin

See multi-brand routine · 98% fit

Avène vs Pixi routines for oily skin

See multi-brand routine · 97% fit

Avène vs Pixi routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Avène or Pixi: which is better?

Both brands perform well on this page, but Pixi is a Superior fit for dry sensitive skin while Avène is Average, and Pixi is better for radiance and deep hydration. Avène is founded in France and Pixi in the United Kingdom, with Avène featuring thermal water and glycerin and Pixi featuring aloe vera and hyaluronic acid.

What is the difference between Avène and Pixi?

Avène focuses on gentle formulations like thermal water to soothe irritation, whereas Pixi delivers deep hydration and radiance with ingredients like aloe vera and hyaluronic acid. Lovi rates Pixi as having a superior routine fit for dry sensitive skin, while both brands tie with superior fit levels for oily acne-prone skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Iranian Journal of Medical Sciences, 2019

Avène or Pixi for dry skin?

Pixi offers a Superior routine fit for dry skin on this page, while Avène is rated High. Pixi is well-regarded for providing deep hydration, and Aloe vera helps soothe and moisturize dry skin.

Iranian Journal of Medical Sciences, 2019

Avène or Pixi: which moisturizer is better?

Pixi offers a superior routine fit for dry skin compared to Avène. Pixi's Rose Oil Blend provides a high fit for dry skin, while Avène's Cold Cream offers an average fit.

Which is more affordable, Avène or Pixi?

The products on this page for Avène and Pixi do not include pricing information, so affordability cannot be compared here.

Where and when were Avène and Pixi founded, and who owns them?

Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre, whereas Pixi was founded in 1999 in the United Kingdom and is independently owned.

How many products from Avène and Pixi contain fragrance on this page?

On this page, 7 of the 15 Avène products and 7 of the 10 Pixi products list fragrance.

What are the key ingredients used across Avène and Pixi products?

Avène products on this page use thermal water and glycerin as key ingredients. Pixi products on this page use aloe vera and hyaluronic acid as key ingredients.

Avène or Pixi for oily skin?

For oily skin, both Avène and Pixi are great options on this page, as Lovi rates the routine fit for the products on this page as High for Avène and Superior for Pixi.

Avène or Pixi for sensitive skin?

For sensitive skin, Avène has a High Lovi fit level and is known for gentle formulations that soothe and calm irritation. Pixi also holds a Superior Lovi fit level on this page.

Avène or Pixi for acne-prone skin?

Both Avène and Pixi offer great options for acne-prone skin, with Avène providing a High Lovi fit and Pixi reaching Superior. Reviewers note that Avène focuses on gentle, non-stripping formulations, while Pixi is praised for brightening and smoothing serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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