TULA skincare
TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022.
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TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion.
This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, use the Lovi app.
TULA moisturizers
Questions and answers
Is TULA worth it?
Yes, TULA is worth it because Lovi rates the TULA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The TULA products on this page do include fragrance.
What are TULA's best products?
TULA does not have a single standout product on this page, as the 24-7 Moisture Hydrating Day & Night Cream carries warnings for all skin types. However, TULA-focused routines rate Superior overall for dry, oily, sensitive, combination, and acne-prone skin.
Which TULA moisturizer is best for dry skin?
The 24-7 Moisture Hydrating Day & Night Cream is listed for dry skin, though Lovi rates it a Warning for that skin type. The TULA-focused routine for dry skin is rated Superior overall.
Does TULA cause breakouts?
TULA offers the 24-7 Moisture Hydrating Day & Night Cream on this page, which Lovi rates with a Warning for acne-prone skin. The TULA products on this page contain fragrance, which may affect sensitive or acne-prone skin.
Is TULA fragrance-free?
No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream lists fragrance.
What are the key ingredients in TULA products?
TULA products on this page do not list their key ingredients. Shoppers can check individual product labels for specific ingredient details.
How do I build a TULA skincare routine?
Building a TULA routine starts with cleansing and moisturizing using the brand's available products. Lovi rates TULA-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are good alternatives to TULA?
Good alternatives to TULA with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. For dry skin, CeraVe offers a High fit compared to TULA's Superior fit.
TULA vs CeraVe: which is better?
TULA routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe routines rate High for dry skin and Superior for the others. The TULA products on this page contain fragrance.
Who owns TULA, and where is it from?
TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022.
Is TULA cruelty-free?
Yes: PETA lists TULA as cruelty-free.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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