TULA skincare
TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022.
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TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion.
This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, use the Lovi app.
TULA moisturizers
Questions and answers
Is TULA worth it?
Yes, TULA is worth it because Lovi rates the TULA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The TULA products on this page do contain fragrance.
What are TULA's best products?
TULA offers the 24-7 Moisture Hydrating Day & Night Cream on this page. Lovi rates the TULA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which TULA moisturizer is best for dry skin?
The 24-7 Moisture Hydrating Day and Night Cream is the moisturizer on this page for dry skin, though Lovi rates it as a Warning for dry skin.
Does TULA cause breakouts?
TULA may cause breakouts for some, as Lovi rates the 24-7 Moisture Hydrating Day & Night Cream with a warning across skin types. However, TULA-focused routines still rate Superior for acne-prone skin overall.
Is TULA fragrance-free?
No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream lists fragrance.
What are the key ingredients in TULA products?
TULA products on this page contain fragrance. Lovi does not have ingredient details available for the rest of the brand's line.
How do I build a TULA skincare routine?
To build a TULA skincare routine, Lovi rates TULA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The TULA products on this page include the 24-7 Moisture Hydrating Day & Night Cream.
What are good alternatives to TULA?
Good alternatives to TULA include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe High for dry, oily, and combination skin, and Superior for sensitive and acne-prone skin.
TULA vs CeraVe: which is better?
TULA is a better choice than CeraVe because Lovi rates TULA routines Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for CeraVe routines. The TULA products on this page include fragrance.
Who owns TULA, and where is it from?
TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022.
Is TULA cruelty-free?
Yes: PETA lists TULA as cruelty-free.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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