TULA skincare
TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022.
beautymatter.comtracxn.comretaildive.com
TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion.
This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, use the Lovi app.
TULA moisturizers
Questions and answers
Is TULA worth it?
TULA is worth considering because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Founded in the United States in 2014 and owned by Procter & Gamble since 2022, the brand offers options such as the 24-7 Moisture Hydrating Day & Night Cream.
What are TULA's best products?
TULA offers routines that work well overall, though individual items like the 24-7 Moisture Hydrating Day & Night Cream carry warnings for dry, oily, and sensitive skin. Lovi rates TULA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which TULA moisturizer is best for dry skin?
The 24-7 Moisture Hydrating Day & Night Cream is the moisturizer on this page for dry skin, though Lovi rates it Warning for dry skin.
Does TULA cause breakouts?
TULA may cause breakouts for some, as Lovi rates the 24-7 Moisture Hydrating Day & Night Cream with a Warning for acne-prone skin. However, TULA-focused routines still rate Superior overall for acne-prone skin.
Is TULA fragrance-free?
No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream lists fragrance.
What are the key ingredients in TULA products?
TULA products on this page contain fragrance. The page currently features the 24-7 Moisture Hydrating Day & Night Cream.
How do I build a TULA skincare routine?
TULA offers routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. These routines help care for your skin using the brand's products.
What are good alternatives to TULA?
Good alternatives to TULA include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.
TULA vs CeraVe: which is better?
TULA is a better choice because Lovi rates TULA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to CeraVe-focused routines which rate High for some of those skin types. TULA offers routines that fit those skin types better across the board.
Who owns TULA, and where is it from?
TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022.
Is TULA cruelty-free?
Yes: PETA lists TULA as cruelty-free.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
