TULA skincare
TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022.
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TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion.
This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, use the Lovi app.
TULA moisturizers
Questions and answers
Is TULA worth it?
TULA is worth it for dry, oily, sensitive, combination, and acne-prone skin because Lovi rates the brand-focused routine Superior for each of these skin types. However, shoppers should note that the 24-7 Moisture Hydrating Day & Night Cream contains fragrance and carries warnings across all listed skin types.
What are TULA's best products?
TULA does not feature standalone products that suit every skin type well, as the 24-7 Moisture Hydrating Day & Night Cream carries warnings across all major skin types. However, shoppers can achieve great results by following the brand-focused routines, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which TULA moisturizer is best for dry skin?
The 24-7 Moisture Hydrating Day and Night Cream is the moisturizers on this page for dry skin, though Lovi rates it a Warning for dry skin. TULA offers a TULA-focused routine that Lovi rates Superior for dry skin, outperforming CeraVe-focused routines.
Does TULA cause breakouts?
TULA may cause breakouts with the 24-7 Moisture Hydrating Day & Night Cream, which carries a warning for acne-prone skin on Lovi. However, Lovi rates the TULA-focused routine Superior for acne-prone skin.
Is TULA fragrance-free?
No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream contains fragrance.
What are the key ingredients in TULA products?
TULA products on this page do not list their key ingredients. You can check the specific product packaging or listings for complete ingredient details.
How do I build a TULA skincare routine?
To build a TULA skincare routine, Lovi rates TULA-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
What are good alternatives to TULA?
Good alternatives to TULA include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison.
TULA vs CeraVe: which is better?
TULA is a better choice for dry skin, as Lovi rates a TULA-focused routine Superior and a CeraVe-focused routine High. For oily, sensitive, combination, and acne-prone skin, both brands receive a Superior rating.
Who owns TULA, and where is it from?
TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022.
Is TULA cruelty-free?
Yes: PETA lists TULA as cruelty-free.
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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