TRULY skincare
TRULY is an American skincare brand founded in 2013 and owned by Nexus Capital Management LP since 2026.
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TRULY is beloved for its rich moisturizers and thoughtfully crafted formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Glass Skin Facial Serum for acne-prone skin, and the Glazed Donut After Shave Oil for skin with dark spots. Together, these offerings provide a soothing and nurturing addition to any daily routine.
This page covers some of the most popular TRULY products; for the whole TRULY range, with a fit score for every product, use the Lovi app.
TRULY moisturizers
Questions and answers
Is TRULY worth it?
Yes, TRULY is worth it because Lovi rates the TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every product from TRULY on this page leaves out fragrance.
What are TRULY's best products?
TRULY offers the Glazed Donut After Shave Oil and the Glass Skin Facial Serum on this page. Lovi rates the TRULY-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which TRULY moisturizer is best for dry skin?
Glazed Donut After Shave Oil is the best TRULY moisturizer for dry skin, and Glass Skin Facial Serum is an alternative. Lovi rates Glazed Donut After Shave Oil High for dry skin and Glass Skin Facial Serum Average.
Does TRULY cause breakouts?
TRULY is unlikely to cause breakouts when shoppers pick products suited to their skin type. Lovi rates the TRULY products on this page Low for oily and acne-prone skin, while the brand's routines for acne-prone skin rate Superior.
Is TRULY fragrance-free?
Yes, every product among the TRULY products on this page lists no fragrance in its ingredients.
What are the key ingredients in TRULY products?
TRULY products on this page contain ingredients such as green tea extract, coconut oil, squalane, aloe, and glycerin. Green tea extract helps guard skin against oxidative stress, while glycerin and squalane support skin hydration and barrier function.
How do I build a TRULY skincare routine?
To build a TRULY skincare routine, shoppers can combine the Glazed Donut After Shave Oil and Glass Skin Facial Serum. Lovi rates TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to TRULY?
Good alternatives to TRULY include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi for shoppers to compare.
TRULY vs CeraVe: which is better?
TRULY routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe routines rate High for dry skin and Superior for the others. Additionally, the TRULY products on this page list no fragrance in their ingredients.
Who owns TRULY, and where is it from?
TRULY is an American brand founded in 2013, owned by Nexus Capital Management LP since 2026.
Is TRULY cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TRULY as cruelty-free.
Research behind TRULY's key ingredients
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

