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TRULY skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

TRULY is an American skincare brand founded in 2013 and owned by Nexus Capital Management LP since 2026.

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TRULY is beloved for its rich moisturizers and thoughtfully crafted formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Glass Skin Facial Serum for acne-prone skin, and the Glazed Donut After Shave Oil for skin with dark spots. Together, these offerings provide a soothing and nurturing addition to any daily routine.

This page covers some of the most popular TRULY products; for the whole TRULY range, with a fit score for every product, use the Lovi app.

TRULY moisturizers

Questions and answers

Is TRULY worth it?

TRULY is worth it because the TRULY products on this page are free of added fragrance, and Lovi rates TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are TRULY's best products?

TRULY's best-performing routine is for sensitive skin, where Lovi rates the TRULY-focused routine Superior. The TRULY products on this page are Glazed Donut After Shave Oil and Glass Skin Facial Serum.

Which TRULY moisturizer is best for dry skin?

Glazed Donut After Shave Oil is the best moisturizer for dry skin, as Lovi rates it High for dry skin, followed by Glass Skin Facial Serum which Lovi rates Average.

Does TRULY cause breakouts?

TRULY is unlikely to cause breakouts for most people, and Lovi rates the TRULY-focused routine Superior for acne-prone skin. The TRULY products on this page list no fragrance in their ingredients.

Is TRULY fragrance-free?

Yes, every TRULY product on this page lists no fragrance in its ingredients.

What are the key ingredients in TRULY products?

TRULY products contain key ingredients such as squalane, coconut oil, glycerin, and green tea extract. Squalane helps promote epidermal thickening and collagen production, while green tea extract helps inhibit ultraviolet-induced oxidative stress.

Scientific Reports, 2020Carcinogenesis, 2001

How do I build a TRULY skincare routine?

To build a TRULY skincare routine, apply the Glass Skin Facial Serum as your daily moisturizer, followed by the Glazed Donut After Shave Oil to keep dry areas soft and smooth. Lovi rates TRULY routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to TRULY?

Good alternatives to TRULY include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have pages on Lovi and offer options for various skin types.

TRULY vs CeraVe: which is better?

TRULY and CeraVe both achieve a Superior fit for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the TRULY-focused routine slightly higher across all these skin types.

Who owns TRULY, and where is it from?

TRULY is an American brand founded in 2013, owned by Nexus Capital Management LP since 2026.

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Is TRULY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TRULY as cruelty-free.

Research behind TRULY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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