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TRULY skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

TRULY is an American skincare brand founded in 2013 and owned by Nexus Capital Management LP since 2026.

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TRULY is beloved for its rich moisturizers and thoughtfully crafted formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Glass Skin Facial Serum for acne-prone skin, and the Glazed Donut After Shave Oil for skin with dark spots. Together, these offerings provide a soothing and nurturing addition to any daily routine.

This page covers some of the most popular TRULY products; for the whole TRULY range, with a fit score for every product, use the Lovi app.

TRULY moisturizers

Questions and answers

Is TRULY worth it?

Yes, TRULY is worth it because Lovi rates the TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every TRULY product on this page lists no fragrance in its ingredients.

What are TRULY's best products?

TRULY's Glazed Donut After Shave Oil is the best choice for dry skin, where Lovi rates it High, while its Glass Skin Facial Serum is an average fit across all skin types. Every TRULY product on this page lists no fragrance in its ingredients.

Which TRULY moisturizer is best for dry skin?

Glazed Donut After Shave Oil is the best moisturizer for dry skin, as Lovi rates it High for dry skin. Glass Skin Facial Serum is another option on this page, which Lovi rates Average for dry skin.

Does TRULY cause breakouts?

TRULY is unlikely to cause breakouts across most of the range, though individual reactions vary. For dry skin, Lovi rates the TRULY-focused routine Superior for overall care.

Is TRULY fragrance-free?

Yes, every TRULY product on this page lists no fragrance in its ingredients.

What are the key ingredients in TRULY products?

The TRULY products on this page contain nourishing components like green tea extract, coconut oil, squalane, aloe vera, and glycerin. Green tea extract helps guard skin against oxidative stress, while glycerin and coconut oil support skin hydration.

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How do I build a TRULY skincare routine?

To build a TRULY skincare routine, you start by applying the Glass Skin Facial Serum and finish with the Glazed Donut After Shave Oil to keep your skin soft and moisturized. Lovi rates TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to TRULY?

Good alternatives to TRULY include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi for comparison.

TRULY vs CeraVe: which is better?

TRULY and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin, so either brand helps keep skin healthy. Lovi rates the TRULY routines slightly higher for all of these skin types compared to CeraVe.

Who owns TRULY, and where is it from?

TRULY is an American brand founded in 2013, owned by Nexus Capital Management LP since 2026.

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Is TRULY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TRULY as cruelty-free.

Research behind TRULY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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