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TRULY skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

TRULY is an American skincare brand founded in 2013 and owned by Nexus Capital Management LP since 2026.

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TRULY is beloved for its rich moisturizers and thoughtfully crafted formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Glass Skin Facial Serum for acne-prone skin, and the Glazed Donut After Shave Oil for skin with dark spots. Together, these offerings provide a soothing and nurturing addition to any daily routine.

This page covers some of the most popular TRULY products; for the whole TRULY range, with a fit score for every product, use the Lovi app.

TRULY moisturizers

Questions and answers

Is TRULY worth it?

Yes, TRULY is worth it because Lovi rates the TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming similar brands like CeraVe. Additionally, the TRULY products on this page list no fragrance in their ingredients.

What are TRULY's best products?

TRULY does not feature a single top product overall, as its items target different needs. Lovi rates the Glazed Donut After Shave Oil High for dry skin, while the Glass Skin Facial Serum receives an Average fit across most skin types.

Which TRULY moisturizer is best for dry skin?

Glazed Donut After Shave Oil is the best TRULY moisturizer for dry skin, followed by Glass Skin Facial Serum. Lovi rates Glazed Donut After Shave Oil High for dry skin and Glass Skin Facial Serum Average.

Does TRULY cause breakouts?

TRULY may cause breakouts on some skin types, as Lovi rates the Glazed Donut After Shave Oil Low for acne-prone and oily skin, while the Glass Skin Facial Serum rates Average for acne-prone skin.

Is TRULY fragrance-free?

Yes, every product among the TRULY products on this page lists no fragrance in its ingredients.

What are the key ingredients in TRULY products?

TRULY products on this page include key ingredients such as glycerin, coconut oil, and aloe vera, which help hydrate, calm, and soften the skin. Glycerin supports lasting moisture, coconut oil helps care for dry skin, and aloe vera helps soothe irritation.

Clinical, Cosmetic and Investigational Dermatology, 2017

How do I build a TRULY skincare routine?

To build a TRULY skincare routine, shoppers use the moisturizers on this page, such as the Glazed Donut After Shave Oil and the Glass Skin Facial Serum. Lovi rates TRULY-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to TRULY?

Good alternatives to TRULY include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands also have dedicated pages on Lovi for comparison.

TRULY vs CeraVe: which is better?

TRULY routines rate Superior across dry, oily, sensitive, combination, and acne-prone skin, while CeraVe routines rate High for dry skin and Superior for the others. Every TRULY product on this page lists no fragrance in its ingredients.

Who owns TRULY, and where is it from?

TRULY is an American brand founded in 2013, owned by Nexus Capital Management LP since 2026.

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Is TRULY cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TRULY as cruelty-free.

Research behind TRULY's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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