No.7 skincare
No.7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
en.wikipedia.orgno7company.comus.no7beauty.combootsno7.mmbox.co.uk
No.7's products on this page cover moisturizers and serums. For acne-prone skin, Lovi rates the Pure Retinol 0.3% Night Concentrate highest; for skin with dark spots, the HydraLuminous Day Gel; and for mature skin, the Future Renew Night Cream.
This page covers some of the most popular No.7 products; for the whole No.7 range, with a fit score for every product, use the Lovi app.
Other No.7 products
Questions and answers
Is No.7 worth it?
No.7 is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The No.7 products on this page help keep skin soft and smooth.
Which No.7 moisturizer is best for dry skin?
Future Renew Night Cream is the best moisturizer for dry skin among the choices on this page, and HydraLuminous Day Gel is another option. Lovi rates both products Average for dry skin.
Is No.7 fragrance-free?
No, the No.7 products on this page are not entirely fragrance-free, as the Future Renew Night Cream lists fragrance.
What are the key ingredients in No.7 products?
No.7 products on this page include key ingredients such as retinol, niacinamide, and sodium hyaluronate. Retinol helps improve the appearance of aging skin, niacinamide may reduce dark spots, and sodium hyaluronate helps keep skin hydrated.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
What are good alternatives to No.7?
Good alternatives to No.7 include brands with pages on Lovi such as BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi. Lovi rates the No.7-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin types.
No.7 vs BYOMA: which is better?
No.7 and BYOMA are equally well suited, as Lovi rates both No.7-focused and BYOMA-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.
Who owns No.7, and where is it from?
No.7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.
en.wikipedia.orgno7company.comus.no7beauty.combootsno7.mmbox.co.uk
Is No.7 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No.7 as cruelty-free.
Research behind No.7's key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


