No.7 skincare
No.7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
en.wikipedia.orgno7company.comus.no7beauty.combootsno7.mmbox.co.uk
No.7's products on this page cover moisturizers and serums. For acne-prone skin, Lovi rates the Pure Retinol 0.3% Night Concentrate highest; for skin with dark spots, the HydraLuminous Day Gel; and for mature skin, the Future Renew Night Cream.
This page covers some of the most popular No.7 products; for the whole No.7 range, with a fit score for every product, use the Lovi app.
Other No.7 products
Questions and answers
Is No.7 worth it?
No.7 is worth considering because its products help keep skin soft and smooth, with Lovi rating the No.7-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Retinol helps reduce signs of aging and improves skin quality. Future Renew Night Cream and HydraLuminous Day Gel list no fragrance among the products on this page.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
Which No.7 moisturizer is best for dry skin?
Future Renew Night Cream is the best moisturizer for dry skin, followed by HydraLuminous Day Gel, with Lovi rating both Average for dry skin. Both help keep dry skin soft and smooth.
Is No.7 fragrance-free?
No, the No.7 products on this page are not entirely fragrance-free, as the Future Renew Night Cream lists a fragrance. However, the other products on the page do not list any fragrance.
What are the key ingredients in No.7 products?
No.7 products feature key ingredients like retinol, niacinamide, sodium hyaluronate, and glycerin, which help smooth fine lines, retain moisture, and brighten dark spots. Retinol stimulates collagen accumulation in aged skin, while sodium hyaluronate and glycerin improve skin hydration.
The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022
Where can I buy No.7, and how much does it cost?
No.7 products on this page are available in stores in Germany. Prices range from €35.99 to €35.99, with most costing €35.99.
What are good alternatives to No.7?
Good alternatives to No.7 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which also have pages on Lovi. Lovi rates the No.7-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin types.
No.7 vs BYOMA: which is better?
No.7 rates Superior for dry, oily, sensitive, combination, and acne-prone skin, while BYOMA rates Superior for dry and sensitive skin and High for oily, combination, and acne-prone skin.
Who owns No.7, and where is it from?
No.7 is a British brand founded in 1935, owned by Sycamore Partners since 2025.
en.wikipedia.orgno7company.comus.no7beauty.combootsno7.mmbox.co.uk
Is No.7 cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list No.7 as cruelty-free.
Research behind No.7's key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.



