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De La Cruz skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

De La Cruz is an American skincare brand founded in 1963 and owned by DLC Laboratories, Inc. since 1976.

De La Cruz's products on this page cover moisturizers and serums. For acne-prone skin, Lovi rates the 10% Sulfur Ointment highest; and for skin with dark spots, the Vitamin E Cream.

This page covers some of the most popular De La Cruz products; for the whole De La Cruz range, with a fit score for every product, use the Lovi app.

Other De La Cruz products

Questions and answers

Is De La Cruz worth it?

Deisa Cruz is worth considering because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every De La Cruz product on this page also lists no fragrance in its ingredients.

Which De La Cruz moisturizer is best for dry skin?

Vitamin E Cream is the best moisturizer on this page for dry skin, where Lovi rates it Average. Vitamin E helps hydrate the outer layer of the skin.

Arzneimittel-Forschung, 1998Scientific Reports, 2025

Is De La Cruz fragrance-free?

Yes, every one of the De La Cruz products on this page lists no fragrance in its ingredients.

What are the key ingredients in De La Cruz products?

The key ingredients in the De La Cruz products on this page are vitamin E in the moisturizer and sulfur in the serum. Vitamin E helps hydrate the skin, while sulfur helps manage acne-prone skin.

Arzneimittel-Forschung, 1998

What are good alternatives to De La Cruz?

Good alternatives to De La Cruz include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.

De La Cruz vs CeraVe: which is better?

De La Cruz and CeraVe both rate Superior for oily, sensitive, combination, and acne-prone skin, while De La Cruz rates Superior and CeraVe rates High for dry skin.

Who owns De La Cruz, and where is it from?

De La Cruz is an American brand founded in 1963, owned by DLC Laboratories, Inc. since 1976.

Is De La Cruz cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list De La Cruz as cruelty-free.

Research behind De La Cruz's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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