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De La Cruz skincare

De La Cruz is an American skincare brand founded in 1963 and owned by DLC Laboratories, Inc. since 1976.

De La Cruz's products on this page cover moisturizers and serums. For acne-prone skin, Lovi rates the 10% Sulfur Ointment highest; and for skin with dark spots, the Vitamin E Cream.

This page covers some of the most popular De La Cruz products; for the whole De La Cruz range, with a fit score for every product, use the Lovi app.

Other De La Cruz products

Questions and answers

Is De La Cruz worth it?

De La Cruz rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the De La Cruz-focused routine Superior for dry skin, outperforming CeraVe.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which De La Cruz moisturizer is best for dry skin?

Vitamin E Cream is the best moisturizer on this page for dry skin, though Lovi rates its fit as Average. Vitamin E helps hydrate the skin barrier to keep it soft and smooth.

Arzneimittel-Forschung, 1998Scientific Reports, 2025

Is De La Cruz fragrance-free?

Yes, every one of the De La Cruz products on this page lists no fragrance in its ingredients.

What are the key ingredients in De La Cruz products?

The De La Cruz products on this page feature key ingredients like vitamin E in the moisturizer and sulfur in the serum. These components help condition the skin and manage breakouts.

Arzneimittel-Forschung, 1998

What are good alternatives to De La Cruz?

Good alternatives to De La Cruz with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. For dry, oily, sensitive, combination, and acne-prone skin, CeraVe-focused routines are a strong choice alongside De La Cruz.

De La Cruz vs CeraVe: which is better?

De La Cruz rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe rates High for dry skin and Superior for the other skin types. Every product from De La Cruz on this page lists no fragrance in its ingredients.

Who owns De La Cruz, and where is it from?

De La Cruz is an American brand founded in 1963, owned by DLC Laboratories, Inc. since 1976.

Is De La Cruz cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list De La Cruz as cruelty-free.

Research behind De La Cruz's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.