De La Cruz skincare
De La Cruz is an American skincare brand founded in 1963 and owned by DLC Laboratories, Inc. since 1976.
De La Cruz's products on this page cover moisturizers and serums. For acne-prone skin, Lovi rates the 10% Sulfur Ointment highest; and for skin with dark spots, the Vitamin E Cream.
This page covers some of the most popular De La Cruz products; for the whole De La Cruz range, with a fit score for every product, use the Lovi app.
Other De La Cruz products
Questions and answers
Is De La Cruz worth it?
De La Cruz is worth it for shoppers seeking effective care, as Lovi rates the De La Cruz-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the De La Cruz products on this page are fragrance-free.
Which De La Cruz moisturizer is best for dry skin?
Vitamin E Cream is the best De La Cruz moisturizer for dry skin, though Lovi rates its fit for dry skin as Average. The De La Cruz products on this page list no fragrance in their ingredients.
Is De La Cruz fragrance-free?
Yes, every one of the De La Cruz products on this page lists no fragrance in its ingredients.
What are the key ingredients in De La Cruz products?
What are good alternatives to De La Cruz?
CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to De La Cruz, as these similar brands also have dedicated pages on Lovi.
De La Cruz vs CeraVe: which is better?
De La Cruz is better than CeraVe because Lovi rates the De La Cruz-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for CeraVe.
Who owns De La Cruz, and where is it from?
De La Cruz is an American brand founded in 1963, owned by DLC Laboratories, Inc. since 1976.
Is De La Cruz cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list De La Cruz as cruelty-free.
Research behind De La Cruz's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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