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De La Cruz skincare

De La Cruz is an American skincare brand founded in 1963 and owned by DLC Laboratories, Inc. since 1976.

De La Cruz's products on this page cover moisturizers and serums. For acne-prone skin, Lovi rates the 10% Sulfur Ointment highest; and for skin with dark spots, the Vitamin E Cream.

This page covers some of the most popular De La Cruz products; for the whole De La Cruz range, with a fit score for every product, use the Lovi app.

Other De La Cruz products

Questions and answers

Is De La Cruz worth it?

De La Cruz is worth it, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The De La Cruz products on this page list no fragrance in their ingredients.

What are De La Cruz's best products?

De La Cruz does not have a single best product, as the brand-focused routines rate Superior for all major skin types including dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the De La Cruz-focused routine Superior for dry skin compared to CeraVe. Additionally, the De La Cruz products on this page list no fragrance in their ingredients.

Arzneimittel-Forschung, 1998

Which De La Cruz moisturizer is best for dry skin?

Vitamin E Cream is the moisturizer for dry skin on this page, and Lovi rates it Average for dry skin. The De La Cruz products on this page list no fragrance.

Arzneimittel-Forschung, 1998Scientific Reports, 2025

Is De La Cruz fragrance-free?

Yes, every one of the De La Cruz products on this page lists no fragrance in its ingredients.

What are the key ingredients in De La Cruz products?

The key ingredients in De La Cruz products include vitamin E, sulfur, glycerin, and natural oils like avocado and almond oil. These ingredients help soften the skin, calm irritation, and retain moisture.

Arzneimittel-Forschung, 1998

What are good alternatives to De La Cruz?

CeraVe is a good alternative to De La Cruz, with routines that rate High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.

De La Cruz vs CeraVe: which is better?

De La Cruz and CeraVe both rate Superior for oily, sensitive, combination, and acne-prone skin, while Lovi rates De La Cruz Superior and CeraVe High for dry skin. Every De La Cruz product on this page lists no fragrance in its ingredients.

Who owns De La Cruz, and where is it from?

De La Cruz is an American brand founded in 1963, owned by DLC Laboratories, Inc. since 1976.

Is De La Cruz cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list De La Cruz as cruelty-free.

Research behind De La Cruz's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.