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Beautycounter skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Beautycounter is an American skincare brand founded in 2011 and owned by G2G since 2024.

beautymatter.comen.wikipedia.orgcosmeticsbusiness.com

Beautycounter is loved for its thoughtful serums and refined formulas. Its products suit balanced, dry, and combination skin best. The standout products for particular concerns include the Overnight Resurfacing Peel for acne-prone skin. Its offerings work to improve overall skin appearance through careful formulation.

This page covers some of the most popular Beautycounter products; for the whole Beautycounter range, with a fit score for every product, use the Lovi app.

Beautycounter serums and treatments

Questions and answers

Is Beautycounter worth it?

Beautycounter may be worth it for routines focused on dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates the brand-focused routines Superior for all five skin types. Lovi rates CeraVe-focused routines High for dry skin and Superior for the others.

What are Beautycounter's best products?

Beautycounter does not feature single standout products for specific needs, as the brand relies instead on complete routines that work across different skin types. Lovi rates the Beautycounter-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Beautycounter cause breakouts?

Beautycounter products on this page do not cause breakouts, and Lovi rates the Beautycounter-focused routine Superior for acne-prone skin. The Overnight Resurfacing Peel achieves an Average fit for oily acne-prone and acne-prone skin types.

Is Beautycounter fragrance-free?

Yes, every Beautycounter product on this page lists no fragrance in its ingredients.

What are the key ingredients in Beautycounter products?

Beautycounter features glycolic acid and salicylic acid in its formulas to help clear and smooth the skin. Lovi rates the Beautycounter-focused routine Superior for acne-prone skin.

Clinical, Cosmetic and Investigational Dermatology, 2019BioMed Research International, 2020

How do I build a Beautycounter skincare routine?

To build a Beautycounter routine, Lovi rates Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from the Beautycounter products on this page lists no fragrance in its ingredients.

What are good alternatives to Beautycounter?

Good alternatives to Beautycounter include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.

Beautycounter vs CeraVe: which is better?

Beautycounter is better for dry skin and acne-prone skin, where Lovi rates the Beautycounter-focused routine Superior compared to the CeraVe-focused routine. For oily, sensitive, and combination skin, both brands rate Superior.

Who owns Beautycounter, and where is it from?

Beautycounter is an American brand founded in 2011, owned by G2G since 2024.

beautymatter.comen.wikipedia.orgcosmeticsbusiness.com

Is Beautycounter cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beautycounter as cruelty-free.

Research behind Beautycounter's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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