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Beautycounter skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Beautycounter is an American skincare brand founded in 2011 and owned by G2G since 2024.

beautymatter.comen.wikipedia.orgcosmeticsbusiness.com

Beautycounter is loved for its thoughtful serums and refined formulas. Its products suit balanced, dry, and combination skin best. The standout products for particular concerns include the Overnight Resurfacing Peel for acne-prone skin. Its offerings work to improve overall skin appearance through careful formulation.

This page covers some of the most popular Beautycounter products; for the whole Beautycounter range, with a fit score for every product, use the Lovi app.

Beautycounter serums and treatments

Questions and answers

Is Beautycounter worth it?

Beautycounter is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are Beautycounter's best products?

Beautycounter has no single top-rated product on this page, as the Overnight Resurfacing Peel fits all listed skin types at an Average level except for dry sensitive skin, where it rates Low. Lovi rates the Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Beautycounter cause breakouts?

Beautycounter products on this page are unlikely to cause breakouts, and Lovi rates the Beautycounter-focused routine Superior for acne-prone skin.

Is Beautycounter fragrance-free?

Yes, every Beautycounter product on this page lists no fragrance in its ingredients.

What are the key ingredients in Beautycounter products?

Beautycounter features ingredients such as glycolic acid, salicylic acid, and sodium hyaluronate in its formulas. These components help smooth the skin and keep it hydrated.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Clinical, Cosmetic and Investigational Dermatology, 2019

How do I build a Beautycounter skincare routine?

To build a Beautycounter routine, Lovi rates a Beautycounter-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are good alternatives to Beautycounter?

Good alternatives to Beautycounter include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi for shoppers to explore.

Beautycounter vs CeraVe: which is better?

Beautycounter-focused routines achieve a Superior fit for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe-focused routines reach a High fit for dry skin and a Superior fit for the others. Lovi rates the Beautycounter-focused routine Superior for dry skin, compared to High for CeraVe.

Who owns Beautycounter, and where is it from?

Beautycounter is an American brand founded in 2011, owned by G2G since 2024.

beautymatter.comen.wikipedia.orgcosmeticsbusiness.com

Is Beautycounter cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beautycounter as cruelty-free.

Research behind Beautycounter's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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