Beautycounter skincare
Beautycounter is an American skincare brand founded in 2011 and owned by G2G since 2024.
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Beautycounter is loved for its thoughtful serums and refined formulas. Its products suit balanced, dry, and combination skin best. The standout products for particular concerns include the Overnight Resurfacing Peel for acne-prone skin. Its offerings work to improve overall skin appearance through careful formulation.
This page covers some of the most popular Beautycounter products; for the whole Beautycounter range, with a fit score for every product, use the Lovi app.
Beautycounter serums and treatments
Questions and answers
Is Beautycounter worth it?
Yes, Beautycounter is worth considering because Lovi rates the Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every Beautycounter product on this page lists no fragrance in its ingredients.
What are Beautycounter's best products?
Beautycounter does not have a single best product listed on this page, but the brand offers routines tailored to different needs. Lovi rates Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
Does Beautycounter cause breakouts?
Beautycounter is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin.
Is Beautycounter fragrance-free?
Yes, every one of the Beautycounter products on this page lists no fragrance in its ingredients.
What are the key ingredients in Beautycounter products?
Beautycounter products contain ingredients like glycolic acid and salicylic acid, which help clear pores and smooth skin, along with moisturizing agents like glycerin and sodium hyaluronate. Tetrahexyldecyl ascorbate is also included to brighten dark spots and protect against photoaging.
Clinical, Cosmetic and Investigational Dermatology, 2019BioMed Research International, 2020
How do I build a Beautycounter skincare routine?
A Beautycounter-focused routine rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates the Beautycounter-focused routine Superior for all of these skin types.
What are good alternatives to Beautycounter?
Good alternatives to Beautycounter with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Beautycounter vs CeraVe: which is better?
Beautycounter and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates Beautycounter-focused routines Superior for all five skin types, matching CeraVe for the same types.
Who owns Beautycounter, and where is it from?
Beautycounter is an American brand founded in 2011, owned by G2G since 2024.
Is Beautycounter cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beautycounter as cruelty-free.
Research behind Beautycounter's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
