Beautycounter skincare
Beautycounter is an American skincare brand founded in 2011 and owned by G2G since 2024.
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Beautycounter is loved for its thoughtful serums and refined formulas. Its products suit balanced, dry, and combination skin best. The standout products for particular concerns include the Overnight Resurfacing Peel for acne-prone skin. Its offerings work to improve overall skin appearance through careful formulation.
This page covers some of the most popular Beautycounter products; for the whole Beautycounter range, with a fit score for every product, use the Lovi app.
Beautycounter serums and treatments
Questions and answers
Is Beautycounter worth it?
Beautycounter is worth considering because its brand-focused routines achieve a Superior fit for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Beautycounter-focused routine Superior for dry skin compared to a High fit for CeraVe, while every Beautycounter product on this page lists no fragrance in its ingredients.
What are Beautycounter's best products?
Beautycounter-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, while the Overnight Resurfacing Peel is a key serum option on the page.
Does Beautycounter cause breakouts?
Beautycounter is unlikely to cause breakouts, and Lovi rates the Beautycounter-focused routine Superior for acne-prone skin. The Overnight Resurfacing Peel on this page has an Average fit for acne-prone skin.
Is Beautycounter fragrance-free?
Yes, every product on the Beautycounter page lists no fragrance in its ingredients.
What are the key ingredients in Beautycounter products?
Beautycounter features key ingredients like glycolic and lactic acids in products such as the Overnight Resurfacing Peel. Lovi rates the Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
How do I build a Beautycounter skincare routine?
To build a routine, Lovi rates Beautycounter-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Beautycounter product on this page also lists no fragrance in its ingredients.
What are good alternatives to Beautycounter?
Good alternatives to Beautycounter include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have dedicated pages on Lovi for shoppers to explore.
Beautycounter vs CeraVe: which is better?
Beautycounter fits skin better than CeraVe, as Lovi rates the Beautycounter-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe-focused routines rate High for those same skin types.
Who owns Beautycounter, and where is it from?
Beautycounter is an American brand founded in 2011, owned by G2G since 2024.
Is Beautycounter cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Beautycounter as cruelty-free.
Research behind Beautycounter's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
