Acure skincare
Acure is an American skincare brand founded in 2010 and owned by Better Planet Brands LLC.
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Acure is beloved for its thoughtful approach to daily maintenance, offering nourishing moisturizers, invigorating exfoliants, gentle cleansers, and targeted serums powered by carefully selected plant-based formulas. Its products suit balanced, combination, and sensitive skin types best because of their universally gentle nature. For specific concerns, the lineup features the Brightening Facial Scrub for acne-prone skin, the Brightening Cleansing Gel for skin with dark spots, and the Radically Rejuvenating Eye Cream for mature skin. Through these restorative offerings, the brand delivers reliable daily care.
This page covers some of the most popular Acure products; for the whole Acure range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 157.5k+ reviewsReviewers most often praise Acure for brightening dull complexions, providing lasting hydration without a greasy residue, and being gentle on sensitive skin. The most common complaints are being too abrasive or greasy and causing dryness, irritation, or potential breakouts.
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Questions and answers
Is Acure worth it?
Acure is worth considering since Lovi rates the brand routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from Acure on this page is also fragrance-free.
What are Acure's best products?
Acure's best products depend on the skin type, as Lovi rates an Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The individual items include the Radically Rejuvenating Dual Phase Bakuchiol Serum and Brightening Facial Scrub, which help with dark spots and mature skin, alongside the Ultra Hydrating Overnight Dream Cream for dry skin.
Which Acure moisturizer is best for dry skin?
The Ultra Hydrating Overnight Dream Cream is the best Acure moisturizer for dry skin, and the Brightening Day Cream is also an option. Lovi rates the Ultra Hydrating Overnight Dream Cream High for dry skin, while the Brightening Day Cream has an Average fit.
Does Acure cause breakouts?
Acure is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The Acure products on this page list no fragrance in their ingredients, which helps keep sensitive and breakout-prone skin calm.
Is Acure fragrance-free?
Yes, every one of the Acure products on this page lists no fragrance in its ingredients.
What are the key ingredients in Acure products?
Acure products include bakuchiol, which helps improve signs of aging, alongside soothing ingredients like aloe vera and calendula extract. Sodium hyaluronate and glycerin are also included to help keep skin moisturized, while vitamin derivatives and coenzyme Q10 provide antioxidant support.
How do I build a Acure skincare routine?
To build an Acure routine, combine cleansers, scrubs, and creams to match your specific skin needs, as Lovi rates Acure-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Acure product on this page lists no fragrance in its ingredients.
Where can I buy Acure, and how much does it cost?
Acure is sold in stores in Italy. The products on the page cost €32.56.
What are good alternatives to Acure?
Good alternatives to Acure with similar skincare pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. CeraVe is a particularly close match, as Lovi rates its brand-focused routines High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.
Acure vs CeraVe: which is better?
Acure is a better match for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, as Lovi rates Acure-focused routines as Superior for all of these skin types while CeraVe-focused routines reach High or Superior fit levels.
Who owns Acure, and where is it from?
Acure is an American brand founded in 2010, owned by Better Planet Brands LLC.
Is Acure cruelty-free?
Yes: Leaping Bunny and PETA list Acure as cruelty-free.
Which Acure cleanser is best for oily skin?
The Brightening Cleansing Gel is the best Acure cleanser for oily skin. Lovi rates the Brightening Cleansing Gel Average for oily skin.
Research behind Acure's key ingredients
Aging skin is functionally anaerobic: importance of coenzyme Q10 for anti aging skin care
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
