Acure skincare
Acure is an American skincare brand founded in 2010 and owned by Better Planet Brands LLC.
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Acure is beloved for its thoughtful approach to daily maintenance, offering nourishing moisturizers, invigorating exfoliants, gentle cleansers, and targeted serums powered by carefully selected plant-based formulas. Its products suit balanced, combination, and sensitive skin types best because of their universally gentle nature. For specific concerns, the lineup features the Brightening Facial Scrub for acne-prone skin, the Brightening Cleansing Gel for skin with dark spots, and the Radically Rejuvenating Eye Cream for mature skin. Through these restorative offerings, the brand delivers reliable daily care.
This page covers some of the most popular Acure products; for the whole Acure range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 157.5k+ reviewsReviewers most often praise Acure for brightening dull complexions, providing lasting hydration without a greasy residue, and being gentle on sensitive skin. The most common complaints are being too abrasive or greasy and causing dryness, irritation, or potential breakouts.
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Questions and answers
Is Acure worth it?
Acure is worth it for shoppers seeking affordable plant-based skincare, as Lovi rates the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Acure products on this page list no fragrance in their ingredients.
What are Acure's best products?
Which Acure moisturizer is best for dry skin?
The best Acure moisturizer for dry skin is the Ultra Hydrating Overnight Dream Cream, which Lovi rates High for dry skin. The Brightening Day Cream is also available on this page, and Lovi rates it Average for dry skin.
Does Acure cause breakouts?
Acure is unlikely to cause breakouts, and Lovi rates the Acure-focused routine Superior for acne-prone skin. The Acure products on this page list no fragrance in their ingredients, helping to keep skin calm.
Is Acure fragrance-free?
Yes, every one of the Acure products on this page lists no fragrance in its ingredients. This helps keep the skincare gentle and soothing for sensitive skin.
What are the key ingredients in Acure products?
Acure products feature key ingredients such as bakuchiol for smoothing and firming, hyaluronic acid for holding moisture in dry skin, and aloe vera to calm irritated skin. These components help improve skin texture and maintain hydration across various products.
The British Journal of Dermatology, 2019Dermatologic Therapy, 2022
How do I build a Acure skincare routine?
To build an Acure routine, start by cleansing with the Brightening Cleansing Gel, then apply the Radically Rejuvenating Dual Phase Bakuchiol Serum and moisturize with the Brightening Day Cream or Ultra Hydrating Overnight Dream Cream. Lovi rates the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types.
Where can I buy Acure, and how much does it cost?
Acure products on this page are available on Amazon US. They cost $11.99.
What are good alternatives to Acure?
Good alternatives to Acure with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Acure vs CeraVe: which is better?
Acure and CeraVe both perform at the highest level, with Lovi rating the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Acure product on this page lists no fragrance in its ingredients.
Who owns Acure, and where is it from?
Acure is an American brand founded in 2010, owned by Better Planet Brands LLC.
Is Acure cruelty-free?
Yes: Leaping Bunny and PETA list Acure as cruelty-free.
Which Acure cleanser is best for oily skin?
The Brightening Cleansing Gel is the best Acure cleanser for oily skin, rating Average for this skin type. Lovi rates the Acure-focused routine for oily skin as Superior.
Research behind Acure's key ingredients
Aging skin is functionally anaerobic: importance of coenzyme Q10 for anti aging skin care
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
