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Acure skincare

Acure is an American skincare brand founded in 2010 and owned by Better Planet Brands LLC.

acure.comprnewswire.comtracxn.compitchbook.com

Acure is beloved for its thoughtful approach to daily maintenance, offering nourishing moisturizers, invigorating exfoliants, gentle cleansers, and targeted serums powered by carefully selected plant-based formulas. Its products suit balanced, combination, and sensitive skin types best because of their universally gentle nature. For specific concerns, the lineup features the Brightening Facial Scrub for acne-prone skin, the Brightening Cleansing Gel for skin with dark spots, and the Radically Rejuvenating Eye Cream for mature skin. Through these restorative offerings, the brand delivers reliable daily care.

This page covers some of the most popular Acure products; for the whole Acure range, with a fit score for every product, use the Lovi app.

People Say

★4.6Overall rating based on 157.5k+ reviews

Reviewers most often praise Acure for brightening dull complexions, providing lasting hydration without a greasy residue, and being gentle on sensitive skin. The most common complaints are being too abrasive or greasy and causing dryness, irritation, or potential breakouts.

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Questions and answers

Is Acure worth it?

Acure is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The Acure products on this page are free of fragrance, and the line includes serums that help smooth signs of aging.

The British Journal of Dermatology, 2019

What are Acure's best products?

Acure's best products are the Radically Rejuvenating Dual Phase Bakuchiol Serum, Radically Rejuvenating Eye Cream, and Ultra Hydrating Overnight Dream Cream, which Lovi rates High for dry and dry sensitive skin. The Brightening Facial Scrub, Brightening Cleansing Gel, and Radically Rejuvenating Dual Phase Bakuchiol Serum also earn High ratings for skin with dark spots. Bakuchiol helps smooth the look of aging skin, while sodium hyaluronate supports skin hydration.

The British Journal of Dermatology, 2019Dermatologic Therapy, 2022

Which Acure moisturizer is best for dry skin?

The best Acure moisturizer for dry skin is the Ultra Hydrating Overnight Dream Cream, which Lovi rates High, followed by the Brightening Day Cream at Average. Lovi rates the Acure routine as Superior overall for dry skin.

Does Acure cause breakouts?

Acure is unlikely to cause breakouts, as the Acure products on this page are formulated without added fragrance and Lovi rates the Acure-focused routine Superior for acne-prone skin.

Is Acure fragrance-free?

Yes, every one of the Acure products on this page lists no fragrance in its ingredients.

What are the key ingredients in Acure products?

Acure products on this page use bakuchiol to help smooth fine lines, and sodium hyaluronate to help keep skin soft and plump.

The British Journal of Dermatology, 2019Dermatologic Therapy, 2022

How do I build a Acure skincare routine?

To build an Acure skincare routine, start with the Brightening Cleansing Gel to wash your face, follow with a serum like the Radically Rejuvenating Dual Phase Bakuchiol Serum, and finish with a moisturizer such as the Ultra Hydrating Overnight Dream Cream or Brightening Day Cream. Lovi rates the Acure-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, and the Acure products on this page list no fragrance.

What are good alternatives to Acure?

Good alternatives to Acure with brand-focused pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer alternative routines that may suit various skin concerns depending on personal preferences.

Acure vs CeraVe: which is better?

Acure-focused routines perform better than CeraVe-focused routines across all skin types, rating Superior for dry, oily, sensitive, combination, and acne-prone skin while CeraVe rates High or Superior.

Who owns Acure, and where is it from?

Acure is an American brand founded in 2010, owned by Better Planet Brands LLC.

acure.comprnewswire.comtracxn.compitchbook.com

Is Acure cruelty-free?

Yes: Leaping Bunny and PETA list Acure as cruelty-free.

Leaping BunnyPETA

Which Acure cleanser is best for oily skin?

The Acure products on this page include the Brightening Cleansing Gel, which Lovi rates Average for oily skin.

Research behind Acure's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.