Acure skincare
Acure is an American skincare brand founded in 2010 and owned by Better Planet Brands LLC.
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Acure is beloved for its thoughtful approach to daily maintenance, offering nourishing moisturizers, invigorating exfoliants, gentle cleansers, and targeted serums powered by carefully selected plant-based formulas. Its products suit balanced, combination, and sensitive skin types best because of their universally gentle nature. For specific concerns, the lineup features the Brightening Facial Scrub for acne-prone skin, the Brightening Cleansing Gel for skin with dark spots, and the Radically Rejuvenating Eye Cream for mature skin. Through these restorative offerings, the brand delivers reliable daily care.
This page covers some of the most popular Acure products; for the whole Acure range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 157.5k+ reviewsReviewers most often praise Acure for brightening dull complexions, providing lasting hydration without a greasy residue, and being gentle on sensitive skin. The most common complaints are being too abrasive or greasy and causing dryness, irritation, or potential breakouts.
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Questions and answers
Is Acure worth it?
Acure is worth considering because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Acure products on this page list no fragrance in their ingredients.
What are Acure's best products?
Acure's best products are the Radically Rejuvenating Dual Phase Bakuchiol Serum and the Ultra Hydrating Overnight Dream Cream for dry skin, and the Brightening Facial Scrub, Brightening Cleansing Gel, and Radically Rejuvenating Dual Phase Bakuchiol Serum for skin with dark spots. Lovi rates these products High for their specific skin types. Additionally, the Acure products on this page list no fragrance in their ingredients.
Which Acure moisturizer is best for dry skin?
The Ultra Hydrating Overnight Dream Cream is the best Acure moisturizer for dry skin, followed by the Brightening Day Cream. Lovi rates the Ultra Hydrating Overnight Dream Cream High for dry skin and the Brightening Day Cream Average.
Does Acure cause breakouts?
Acure is unlikely to cause breakouts, as the Acure products on this page list no fragrance in their ingredients. Lovi rates the brand-focused routine Superior for acne-prone skin.
Is Acure fragrance-free?
Yes, every one of the Acure products on this page lists no fragrance in its ingredients.
What are the key ingredients in Acure products?
Acure products feature key ingredients such as bakuchiol, which helps improve signs of aging, and sodium hyaluronate, which helps keep skin hydrated. The Acure products on this page list no fragrance in their ingredients.
The British Journal of Dermatology, 2019Dermatologic Therapy, 2022
How do I build a Acure skincare routine?
To build an Acure routine, you start by washing with the Brightening Cleansing Gel, then apply the Radically Rejuvenating Dual Phase Bakuchiol Serum, and finish with a moisturizer like the Ultra Hydrating Overnight Dream Cream. Lovi rates the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to Acure?
CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Acure. Lovi rates the CeraVe-focused routine High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.
Acure vs CeraVe: which is better?
Acure is generally better, as Lovi rates the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for CeraVe. Every product from the Acure products on this page lists no fragrance in its ingredients.
Who owns Acure, and where is it from?
Acure is an American brand founded in 2010, owned by Better Planet Brands LLC.
Is Acure cruelty-free?
Yes: Leaping Bunny and PETA list Acure as cruelty-free.
Which Acure cleanser is best for oily skin?
The Acure cleanser best for oily skin on this page is the Brightening Cleansing Gel, which Lovi rates Average for oily skin.
Research behind Acure's key ingredients
Aging skin is functionally anaerobic: importance of coenzyme Q10 for anti aging skin care
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
