Simple vs AlumierMD
Simple and AlumierMD are two distinct skincare lines tailored to different routines, preferences, and budgets. The British brand offers gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, while the Canadian brand provides advanced serums and scientifically backed formulas. Simple suits acne-prone skin and skin with dark spots best, whereas its counterpart suits sensitive, aging, and hyperpigmented skin best. While both brands work to gently refine texture, restore balance, and enhance natural radiance, they differ in their foundational ingredients and overall complexity.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
en.wikipedia.orgsec.govprnewswire.comsimple.co.uk
AlumierMD is a Canadian skincare brand founded in 2016 and owned by Alumier Group Holdings Limited / Alumier Labs Inc..
pitchbook.comus.alumiermd.comca.alumiermd.com
This page compares some of the most popular Simple and AlumierMD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Simple or AlumierMD: which is better?
Simple offers a broad variety of fragrance-free cleansers, makeup removers, and moisturizers with high Lovi fit levels for sensitive and dry skin, while AlumierMD features just one serum on this page that achieves a High Lovi fit for oily and acne-prone skin. Both brands avoid added fragrance.
What is the difference between Simple and AlumierMD?
Simple offers a broad range of everyday cleansers, moisturizers, and makeup removers where Lovi rates the Kind to Skin Soothing Facial Toner at a Superior fit for mature skin, whereas AlumierMD features specialized treatments like the Bright & Clear Solution with a High fit for oily skin and skin with dark spots. Both brands formulate their products on this page without fragrance, and Simple incorporates key ingredients like niacinamide and glycerin.
Which is more affordable, Simple or AlumierMD?
Simple features lightweight, value-friendly moisturizers on this page, whereas AlumierMD offers a single serum option. Niacinamide helps reduce pigmentation and skin aging.
Which causes fewer breakouts, Simple or AlumierMD?
Simple products on this page are reported by reviewers to sometimes cause breakouts, whereas AlumierMD features fewer products on this page and lacks enough user feedback to make a direct comparison on breakouts.
When was each brand founded and which countries are they from?
Simple was founded in 1960 in the United Kingdom, and AlumierMD was founded in 2016 in Canada.
Do either Simple or AlumierMD products contain fragrance?
Every product on this page from both Simple and AlumierMD lists no fragrance in its ingredients.
Which brand offers a wider range of products on this page?
Simple offers a wider range of products on this page, featuring seven items compared to AlumierMD's single product. Both fragrance-free brands include key ingredients like glycerin to help hydrate the skin.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
