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BYOMA vs Jole

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular BYOMA and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Jole products

Questions and answers

BYOMA or Jole: which is better?

BYOMA offers a wide range of products that Lovi rates from Average to Superior for various skin types, whereas Jole features a single azelaic acid serum with High or Average fit levels. Reviewers often note that the products on this page by BYOMA provide barrier-strengthening and lightweight moisturization.

Which is more affordable, BYOMA or Jole?

The page does not provide pricing information for either BYOMA or Jole, so it is not possible to determine which brand is more affordable.

Which brand has more products that are free of artificial fragrance?

BYOMA has more products that are free of artificial fragrance, as 16 of its 17 products on this page list no fragrance, compared to Jole which has 1 fragrance-free product on this page.

How do the founding years and company ownership compare between BYOMA and Jole?

BYOMA was founded in the United Kingdom in 2022 and has been owned by Bansk Group since 2025. In contrast, Jole was founded in 2019 and is independently owned.

Which brand offers products specifically formulated for dry and sensitive skin?

BYOMA offers multiple products on this page with a Superior or High Lovi fit for dry and sensitive skin, such as its Melting Balm Cleanser and Moisturizing Rich Cream. In comparison, Jole features only a single serum on this page, which has an Average fit for dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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