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Beauty of Joseon vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Asarai are skincare brands that offer thoughtful daily care and restorative formulas to transform routines into mindful rituals. The former is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with options like the Ground Rice and Honey Glow Mask, Light On Serum, and Revive Eye Serum. Conversely, the latter is cherished for nutrient-rich clay masks and nourishing botanical bases, suiting balanced, dry, and combination skin best with targeted options like the Earth Tones Face Mask. Ultimately, both brands differ through their distinct hero ingredients and specific formulations, as the Korean brand focuses on specialized treatments for wrinkles, hyperpigmentation, and dark spots, while the latter delivers soothing care and everyday radiance.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Asarai products

Questions and answers

Beauty of Joseon or Asarai: which is better?

Beauty of Joseon offers a much broader range of products with higher Lovi fit levels across multiple skin types compared to Asarai. Its key ingredients like niacinamide and hyaluronic acid help provide deep hydration and improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Asarai?

Beauty of Joseon offers a wide variety of skincare products on this page with high or superior Lovi fit levels for dry, sensitive, and dark spot-prone skin, whereas Asarai lists only a single face mask with average fit levels across those skin types. Both brands formulate their products without fragrance.

Which is more affordable, Beauty of Joseon or Asarai?

The products on this page for Beauty of Joseon and Asarai do not list pricing information, so a comparison of affordability cannot be made from this page.

Which causes fewer breakouts, Beauty of Joseon or Asarai?

Asarai only has one product on this page, the Earth Tones Face Mask, which has an Average Lovi fit for acne-prone skin, whereas Beauty of Joseon offers multiple products with a High or Superior Lovi fit for acne-prone skin. However, reviewers note that Beauty of Joseon products can sometimes cause breakouts and acne.

Which brand offers more products for dry skin, Beauty of Joseon or Asarai?

Beauty of Joseon offers significantly more products for dry skin than Asarai, featuring multiple items with Superior or High Lovi fit levels such as the Dynasty Cream and Ginseng Essence Water. In contrast, Asarai only lists one product on this page, the Earth Tones Face Mask, which has an Average Lovi fit for dry skin.

Do Beauty of Joseon and Asarai both offer products containing no fragrance?

Yes, Beauty of Joseon and Asarai both offer products containing no fragrance, as every product on this page for both brands lists no fragrance in its ingredients.

When was Beauty of Joseon founded compared to Asarai?

Beauty of Joseon was founded in 2016 in South Korea, while Asarai was founded in 2018.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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