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Anua vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Elemis are distinct skincare labels offering specialized moisturizers, toners, serums, and cleansers designed for varied complexions. The Korean brand founded in 2019 focuses on hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin, whereas the British brand established in 1989 utilizes glycerin and shea butter to favor dry and mature skin. These approaches diverge as the former targets moisture retention and blemish reduction through targeted serums and toners, while the latter delivers restorative hydration and barrier support through advanced creams and peels.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Anua and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Elemis products

People Say

AnuaElemis
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Brightening and Glow Mostly MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
  • Gentle and Non-Irritating Formula Often MentionedSometimes Noted
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Skin Smoothing and Exfoliation Sometimes NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
  • Makeup Compatibility and Removal Sometimes NotedSometimes Noted
    • “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “Sits nicely under make up... perfect base. — Elemis Pro-Collagen Marine Cream”
  • High Price Point Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Breakouts and Acne Often MentionedRarely Noted
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “clogged my pores — Elemis Papaya Enzyme Peel”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Skin Irritation and Sensitivity Sometimes NotedSometimes Noted
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “blurry vision — Elemis Pro-Collagen Cleansing Balm”
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”

Anua vs Elemis routines for dry skin

See multi-brand routine · 99% fit

Anua vs Elemis routines for oily skin

See multi-brand routine · 96% fit

Anua vs Elemis routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or Elemis: which is better?

Both Anua and Elemis offer products on this page that generally fit various skin types well. Anua stands out for being fragrance-free and doing better with brightening and gentle formulas, while Elemis is often noted for its skin smoothing and luxurious textures.

What is the difference between Anua and Elemis?

Anua focuses on gentle, fragrance-free formulations that emphasize brightening and barrier support, whereas Elemis offers a more luxurious routine known for skin smoothing, exfoliation, and targeted anti-aging care. Both brands achieve equal routine fit levels across all major skin types on the products on this page.

Anua or Elemis for dry skin?

Both Anua and Elemis are great options for dry skin, as Lovi rates the routine fit for both brands as High. Anua features hydrating ingredients like hyaluronic acid, which helps improve skin quality.

Dermatologic Therapy, 2022

Anua or Elemis: which cleanser is better?

When comparing cleansers on the products on this page, Anua focuses on gentle options with no fragrance, whereas Elemis includes fragrance in several of its cleansing formulas.

Which is more affordable, Anua or Elemis?

Anua is more affordable, whereas Elemis has a high price point among the products on this page.

Between Anua and Elemis, which brand offers a better brightening and glow effect?

Anua offers a better brightening and glow effect compared to Elemis, according to the review themes on the page. Niacinamide helps reduce cutaneous pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the foundation years and countries of origin compare between Anua and Elemis?

Anua was founded in 2019 in South Korea, while Elemis was established earlier in 1989 in the United Kingdom. Both brands are owned by different parent companies.

Which brand has more fragrance-free products when comparing Anua and Elemis?

Anua has more fragrance-free products than Elemis, as every single product on Anua's page lists no fragrance in its ingredients.

Anua or Elemis for oily skin?

Both Anua and Elemis have products on this page that are a High fit for oily skin. Anua focuses on fragrance-free formulations, whereas Elemis includes fragrance options across many of its products on this page.

Anua or Elemis: which moisturizer is better?

When comparing moisturizers on this page, Anua is better for targeted concerns like soothing and blemish support, while Elemis is better for luxurious textures and anti-aging hydration. Both brands offer products that help maintain moisture, though Elemis formulations frequently include fragrance which may occasionally cause sensitivity.

Anua or Elemis for sensitive skin?

Both Anua and Elemis have products on this page that are a High fit for sensitive skin, but Anua stands out for having no fragrance listed across its entire range. Elemis features fragrance in the majority of its products on this page, which may occasionally cause skin irritation.

Anua or Elemis for acne-prone skin?

Both Anua and Elemis achieve a High routine fit level for acne-prone skin on the products on this page. However, Anua features no fragrance across its products, whereas Elemis includes fragrance in several formulations, making Anua a gentler option for easily irritated or breakout-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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