Kiehl's Rare Earth Deep Pore Cleansing Masque for mature skin
Amazonian White Clay
Bentonite
Glycerin
Aloe Barbadensis Leaf JuiceAverage
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for mature skin; other cleansing masks fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate pore cleansing for your normal skin, as kaolin and bentonite absorb excess oil and impurities, while glycerin and aloe barbadensis leaf juice provide hydration and soothing effects.
- The formula offers general skincare benefits that can mildly address wrinkles and fine lines through gentle exfoliation and pore refinement.
- The product is safe for your normal skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Use this cleansing mask PM as part of your weekly routine, starting once a week and increasing slowly if needed.
- Apply this cleansing mask after using your cleanser and enzyme powder, but before your toner and moisturizer.
- Smooth an even layer of the cleansing mask over your face, making sure to gently avoid rubbing .
- Apply the cleansing mask to clean and completely dry skin to help target your fine lines effectively.
- Be sure to avoid the sensitive eye area and do a patch test before your first use.
People Say
★4.6Overall rating based on 1.0k+ reviewsBased on a very large amount of data, this clay mask is widely praised by users with oily and combination skin for its ability to deeply cleanse pores and reduce shine without being overly stripping. Most users report softer, smoother skin and visibly smaller pores. A minority experience immediate stinging or redness upon application.
Highlights
Leaves skin soft Mostly Mentioned
- “skin feels incredibly soft afterwards”
- “texture feels refined and smooth”
- “face feels like a baby's bottom”
Deeply cleanses pores Often Mentioned
- “sucked the gunk out of my pores”
- “pores look noticeably smaller”
- “clears up sebaceous filaments”
Reduces excess oil Often Mentioned
- “keeps my oils at bay”
- “mattifies without drying me out”
- “great for my T-zone”
Non-drying formula Sometimes Noted
- “doesn't crack or feel tight”
- “creamy texture, not chalky”
- “less drying than other clay masks”
Burning/stinging sensation Sometimes Noted
- “burned my face immediately”
- “intense tingling upon application”
- “stings for the first few minutes”
High price point Sometimes Noted
- “expensive for a clay mask”
- “pricey but lasts a long time”
- “not worth the money”
Messy removal Rarely Noted
- “hard to wash off completely”
- “need a washcloth to remove”
- “leaves a residue if not scrubbed”
Redness/irritation Rarely Noted
- “left my face bright red”
- “caused a breakout”
- “too harsh for sensitive skin”
Sources: lovi.care, sephora.com, ulta.com, amazon.com, kiehls.com, cultbeauty.co.uk, and more
Questions and answers
How well does Kiehl's Rare Earth Cleansing Masque work for mature skin?
This cleansing mask works moderately well for mature skin, as clays absorb excess oil while glycerin and aloe help keep the skin hydrated and calm. To work best for mature skin, a product of this type needs powerful ingredients that smooth fine lines and wrinkles while deeply nourishing the skin.
Which ingredients make this mask a good fit for mature skin?
Glycerin and aloe barbadensis leaf juice help make this mask a good fit for mature skin by providing hydration and soothing effects. A product of this type needs effective ingredients that smooth wrinkles and fine lines, gentle exfoliating agents, and hydrating components to properly care for mature skin.
What does Amazonian White Clay do for mature skin?
Amazonian White Clay is not an ideal match for mature skin, because it absorbs oil and can feel too dry for skin that needs more moisture and comfort. A product of this type for mature skin needs nourishing ingredients and hydrating benefits to keep skin soft and smooth without feeling tight.
What does Kaolin Clay do for mature skin?
Kaolin clay helps absorb excess oil and impurities from mature skin while providing a gentle purifying effect. To properly care for mature skin, this type of product needs hydrating ingredients and barrier-supporting components that prevent dryness and keep the skin feeling soft and smooth.
Where does this mask go in a skincare routine for mature skin?
This cleansing mask works for mature skin as an occasional step, helping clear pores with clays while keeping skin comfortable with glycerin and aloe. Mature skin often benefits more from products that deeply nourish and actively smooth fine lines.
Can I use this mask with retinol, and in what order?
You can use this mask in your routine, but apply it on a different day or at a different time than your retinol treatment to help prevent potential dryness. A product for mature skin needs richer nourishing ingredients and firming support than this clay mask provides.
How often should I use this mask?
This cleansing mask works for your mature skin by offering moderate pore cleansing and gentle refinement, though other products fit this skin type better. A product of this type needs rich nourishing ingredients and gentle hydrating elements to properly support and comfort mature skin. Use it once a week as part of your weekly routine, as clay masks can dry out more mature skin with more frequent use.
Can this mask clog pores, cause breakouts or purging for mature skin?
This mask is unlikely to clog pores or cause breakouts for mature skin, as clays absorb excess oil and impurities without harsh ingredients. However, mature skin needs products that focus more on deep hydration and firming ingredients to smooth fine lines and keep the skin soft.
Is this mask fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream.
Carbohydrate Polymers, 2017A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days.
Skin Research and Technology, 2024Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation.
Skin Research and Technology, 2023Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline.
Forschende Komplementarmedizin, 2012A novel water-in-oil emulsion with a lecithin-modified bentonite prevented epidermal degradation and inflammatory protein secretion induced by urban dust and cedar pollen more effectively than a conventional water-in-oil emulsion in a reconstructed human epidermis model.
International Journal of Cosmetic Science, 2020Bentonite nanoparticles and honey co-administration improved skin wound healing in BALB/c mice by reducing inflammatory cell infiltration and increasing fibroblastosis, new epithelium thickness, granulation area, and collagen density compared to the untreated control group.
The International Journal of Lower Extremity Wounds, 2025A novel electrospun chitosan/polyvinyl alcohol/montmorillonite clay scaffold proved to be a suitable material for cell proliferation and demonstrated strong antimicrobial and scavenging efficacy for wound healing applications.
International Journal of Biological Macromolecules, 2024The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012A cream combining propolis, tea tree oil, and Aloe vera reduced erythema scars, acne severity index, and total lesion count better than erythromycin cream in sixty patients with mild to moderate acne vulgaris compared to placebo.
Clinical Pharmacology, 2018Topical aloe vera gel significantly accelerated split-thickness skin graft donor-site healing compared to placebo in 12 patients, but showed no significant difference in pain relief.
Plastic and Reconstructive Surgery, 2018Topical application of Aloe vera cream reduced postoperative pain at rest and during defecation, accelerated wound healing at two weeks, and decreased analgesic requirements in patients after open hemorrhoidectomy compared to placebo.
Journal of Alternative and Complementary Medicine, 2010
Ingredients
Water, Kaolin, Bentonite, Propanediol, Glycerin, Ci 77891 Titanium Dioxide, Caprylic Capric Triglyceride, Cetearyl Alcohol, Zea Mays Corn Starch, Phenoxyethanol, Ceteareth-20, Caprylyl Glycol, Xanthan Gum, Ethylhexylglycerin, Tocopherol, Lecithin, Aloe Barbadensis Aloe Barbadensis Leaf Juice, Avena Sativa Oat Kernel Flour, Allantoin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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