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Skincare routine for mature skin

Routine by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Serums and moisturizers with niacinamide, vitamin C, hyaluronic acid, and copper tripeptide-1 help smooth fine lines and wrinkles while improving firmness. Exfoliating toners, enzyme powders, and serums with glycolic acid and salicylic acid support skin renewal and texture.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests away from the sun. This weekly evening routine is for adding deeper exfoliating and nourishing steps to help smooth fine lines and wrinkles.

Journal of Cosmetic Dermatology, 2025International Journal of Molecular Sciences, 2025

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids and aloe vera help clear impurities while maintaining hydration for mature skin. Cleansers with centella asiatica and licorice root help soothe skin and address wrinkles and fine lines, and the cleanser step is used every morning and every evening and once a week.

Best cleansers for mature skin

Step 2Hydrating Toner

Hydrating toners are used every morning in the Lovi routine for mature skin. Toners and essences with hyaluronic acid and glycerin help hydrate skin and smooth out fine lines and wrinkles, while formulas with honey and propolis extract enhance skin texture and radiance.

Best toners for mature skin

Step 3Moisturizer

Moisturizers and creams with hyaluronic acid, glycerin, and squalane help plump up dry skin and smooth out fine lines and wrinkles. Moisturizers with ceramides, peptides, and shea butter strengthen skin and improve firmness, and this step is used every morning and evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Step 4SPF

In the Lovi routine for this skin the sunscreen step is used every morning. Sunscreens with zinc oxide and titanium dioxide defend against UV rays, while sunscreens with hyaluronic acid and panthenol hydrate to help smooth fine lines and wrinkles.

Best sunscreens and spf moisturizers for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil and tocopherol help clear away oil and nourish normal skin to address wrinkles and fine lines. They are used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids and aloe vera help clear impurities while maintaining hydration for mature skin. Cleansers with centella asiatica and licorice root help soothe skin and address wrinkles and fine lines, and the cleanser step is used every morning and every evening and once a week.

Best cleansers for mature skin

Step 3Cleansing Toner

The cleansing toner step is used every evening to sweep away residual impurities. Cleansing toners and exfoliating steps with polyhydroxy acid and niacinamide help smooth skin texture and improve the appearance of fine lines and wrinkles, while formulas with glycolic acid enhance radiance.

Best toners for mature skin

Step 4Serum or Treatment

Serums and treatments with vitamin C help smooth out wrinkles and fine lines. Serums and treatments with niacinamide and peptides help improve skin firmness and elasticity, and they are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers and creams with hyaluronic acid, glycerin, and squalane help plump up dry skin and smooth out fine lines and wrinkles. Moisturizers with ceramides, peptides, and shea butter strengthen skin and improve firmness, and this step is used every morning and evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil and tocopherol help clear away oil and nourish normal skin to address wrinkles and fine lines. They are used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids and aloe vera help clear impurities while maintaining hydration for mature skin. Cleansers with centella asiatica and licorice root help soothe skin and address wrinkles and fine lines, and the cleanser step is used every morning and every evening and once a week.

Best cleansers for mature skin

Step 3Enzyme Powder

Enzyme powders with papain and salicylic acid help digest dull surface cells to reveal smoother and brighter skin while addressing fine lines and wrinkles. They are used once a week in place of the evening routine.

Step 4Nourishing Mask

Nourishing masks with niacinamide, hyaluronic acid, and ceramides help smooth fine lines and plump up mature skin. This step is used once a week, in place of the evening routine.

Step 5Serum or Treatment

Serums and treatments with vitamin C help smooth out wrinkles and fine lines. Serums and treatments with niacinamide and peptides help improve skin firmness and elasticity, and they are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers and creams with hyaluronic acid, glycerin, and squalane help plump up dry skin and smooth out fine lines and wrinkles. Moisturizers with ceramides, peptides, and shea butter strengthen skin and improve firmness, and this step is used every morning and evening and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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