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Shiseido vs SKIN&CO

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and SKIN&CO are celebrated skincare brands that offer thoughtful arrays of moisturizers, cleansers, sunscreens, and serums. The Japanese brand founded in 1872 is beloved for gentle yet effective daily care formulated with key ingredients like glycerin, suiting sensitive and mature skin best. Meanwhile, the other maker is known for deeply nourishing moisturizers and expertly crafted formulas that suit dry, normal, and combination skin best to maintain the natural equilibrium of the complexion. Ultimately, both differ in their ideal skin types and standout choices, such as the Treatment Softener for acne-prone skin and the Truffle Therapy Serum.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and SKIN&CO products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs SKIN&CO products

Shiseido vs SKIN&CO moisturizers

Questions and answers

Shiseido or SKIN&CO: which is better?

Shiseido is the better choice for variety, as the products on this page fit sensitive, mature, and oily skin best, whereas SKIN&CO only offers a single serum option. Sodium hyaluronate helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and SKIN&CO?

Shiseido is a much larger, long-standing brand offering a wide variety of skincare products on this page tailored to different skin types, whereas SKIN&CO is an independent brand featuring only a single product, the Truffle Therapy Serum. Shiseido's products on this page frequently include fragrances and key ingredients like glycerin and hyaluronic acid, targeting concerns such as deep hydration and anti-aging.

Shiseido or SKIN&CO: which moisturizer is better?

Shiseido offers a much wider range of moisturizers with varying Lovi fit levels like Superior and High for different skin types, whereas SKIN&CO only features the Truffle Therapy Serum with an Average fit across all skin types.

Which is more affordable, Shiseido or SKIN&CO?

Reviewers on this page mention a high price point for Shiseido, while pricing details for SKIN&CO are not provided on the page.

Which causes fewer breakouts, Shiseido or SKIN&CO?

Skin-clearing results vary across the products on this page for both brands, though Shiseido offers multiple items with varying Lovi fit levels for acne-prone skin.

Which brand has been around longer, Shiseido or SKIN&CO?

Shiseido has been around much longer, having been founded in Japan in 1872, whereas SKIN&CO was founded in 2008.

How do the Lovi fit levels for dry skin compare between Shiseido's moisturizers and SKIN&CO's Truffle Therapy Serum?

Shiseido's moisturizers on this page have mixed Lovi fit levels for dry skin, ranging from Superior and High down to Caution and Warning, while SKIN&CO's Truffle Therapy Serum has an Average Lovi fit level for dry skin. Shoppers often mention that Shiseido offers lightweight and effective moisturizers as well as firming and line-reducing formulas.

Which brand offers more fragrance-free options among their products listed on the page?

Shiseido offers more fragrance-free options among the products on this page, with 5 out of 20 products listing no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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