I’m From skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

I’m From is a Korean skincare brand founded in 2014 and owned by Vision Equity Partners since 2024.

I’m From's products on this page cover toners. For acne-prone skin, Lovi rates the Rice Toner Pad highest.

This page covers some of the most popular I’m From products; for the whole I’m From range, with a fit score for every product, use the Lovi app.

I’m From toners and essences

Rice Toner Pad

Questions and answers

Is I’m From worth it?

Yes, I’m From is worth it because Lovi rates the brand’s routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from the I’m From selection on this page also lists no fragrance.

What are I’m From's best products?

The brand’s best choices depend on your skin type, with focused routines for dry, oily, sensitive, combination, and acne-prone skin all rating as Superior on Lovi. Lovi rates the I’m From-focused routine Superior for dry skin, where similar routines like SKIN1004 also reach a Superior fit level.

Does I’m From cause breakouts?

I’m From is unlikely to cause breakouts, and Lovi rates the I’m From-focused routine Superior for acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

Is I’m From fragrance-free?

Yes, every product on this page by I’m From lists no fragrance in its ingredients.

What are the key ingredients in I’m From products?

The key ingredients in the I'm From products on this page include rice extract, panthenol, and glycerin. These ingredients help keep skin soft and maintain moisture.

International Journal of Cosmetic Science, 2020 American Journal of Clinical Dermatology, 2002

How do I build a I’m From skincare routine?

To build an I’m From skincare routine, you can use the Rice Toner Pad as a toner step for a soft and smooth feel. Lovi rates the I’m From routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to I’m From?

Good alternatives with similar skincare pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These brands offer comparable product selections and routines for various skin types.

I’m From vs SKIN1004: which is better?

I’m From and SKIN1004 are both top choices, as Lovi rates the I’m From-focused routines Superior and the SKIN1004-focused routines Superior for dry and sensitive skin. For oily, combination, and acne-prone skin, the I’m From-focused routines hold a Superior fit while the SKIN1004-focused routines rate High.

Who owns I’m From, and where is it from?

I’m From is a Korean brand founded in 2014, owned by Vision Equity Partners since 2024.

mk.co.kr magazine.hankyung.com

Is I’m From cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I’m From as cruelty-free.

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Research behind I’m From's key ingredients

Topical use of dexpanthenol in skin disorders
Panthenol · American Journal of Clinical Dermatology, 2002
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora
Panthenol · The Journal of Dermatological Treatment, 2017
Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging
Niacinamide · Scientific Reports, 2024
In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract
Rice extract · International Journal of Cosmetic Science, 2020

1 more study

Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study
Panthenol · Journal of Cosmetic Dermatology, 2025

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist